Making villains look oh-so-good! Three big-name British actors -- Sir Ben Kingsley, Mark Strong and Tom Hiddleston -- star in Jaguar's Super Bowl 2014 commercial. 

"Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" asks Kingsley.


"Maybe we just sound right," says Strong, who grabs a set of keys to a Jaguar F-Type Coupe.

As the Sherlock Holmes actor drives off in the sexy two-door car, a helicopter looms above the vehicle and startles him. Calmly seated within the aircraft, a suit-clad Hiddleston relaxes and sips tea: "We're more focused, more precise," the Thor villain says with a sweet smile. "We're always one step ahead," adds Strong.

Meanwhile, Kingsley, back at his evil lair of a mansion, waits for the two villains to join him: "We have a certain style, an eye for detail," he says. Strong then weaves and speeds through the streets to beat chopper-riding Hiddleston, who in his mild frustration turns to the camera and says, "Stiff upper lip is key."

"And we all drive Jaguars," says Strong as he arrives at the same time as Hiddleston. The two villains, meanwhile, are being watched from within the house by a scary-looking Kinglsey, who sneers, "Oh, yes. It's good to be bad." 

Watch it!