Martha Stewart's Daytime TV Series to Cease Production in April
This is most definitely not a 'good thing.'
After six years on the air, Martha Stewart's eponymous daytime TV series is getting the axe.
"The daytime block on Hallmark Channel demonstrated year over year ratings growth and earned The Martha Stewart Show two Daytime Emmy Awards in its first season on Hallmark Channel," the companies behind the show, Crown Media and Martha Stewart Living Omnimedia, tell Us in a statement. "That show will continue to air through the end of summer 2012. MSLO and Hallmark Channel are in discussions about potential new programming and concepts for daytime."
Debuting in syndication in 2005, Stewart's series featured segments on cooking, crafts and interior design, along with other handy tips from the domestic diva, 70.
The New York Post reports that the show fell victim to poor ratings in its most recent seventh season. According to Nielsen, the show averaged 225,000 viewers in 2011.
In December, Lisa Gersh, the president of Martha Stewart Omnimedia, told reporters that the series was becoming increasingly more expensive to produce.
"Our expensive studio lease is expiring next year, and we will either bring television in-house or find lower cost space, which will significantly reduce our TV operating margins," she told reporters at a UBS investor conference.
The Post says that Stewart's staff is planning a "lavish Oprah-style send off" for its final broadcast.