Martha Stewart's Daytime TV Series to Cease Production in April
Credit: Fernando Leon/Getty Images
This is most definitely not a 'good thing.'
After six years on the air, Martha Stewart's eponymous daytime TV series is getting the axe.
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A source confirms to Us Weekly that The Martha Stewart Show will cease production in April. The New York Post first reported the news.
"The daytime block on Hallmark Channel demonstrated year over year ratings growth and earned The Martha Stewart Show two Daytime Emmy Awards in its first season on Hallmark Channel," the companies behind the show, Crown Media and Martha Stewart Living Omnimedia, tell Us in a statement. "That show will continue to air through the end of summer 2012. MSLO and Hallmark Channel are in discussions about potential new programming and concepts for daytime."
Debuting in syndication in 2005, Stewart's series featured segments on cooking, crafts and interior design, along with other handy tips from the domestic diva, 70.
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The New York Post reports that the show fell victim to poor ratings in its most recent seventh season. According to Nielsen, the show averaged 225,000 viewers in 2011.
In December, Lisa Gersh, the president of Martha Stewart Omnimedia, told reporters that the series was becoming increasingly more expensive to produce.
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"Our expensive studio lease is expiring next year, and we will either bring television in-house or find lower cost space, which will significantly reduce our TV operating margins," she told reporters at a UBS investor conference.
The Post says that Stewart's staff is planning a "lavish Oprah-style send off" for its final broadcast.
Tell Us What You Think
11"The New York Post first reported' a media hoax, then media collusion followed. Hallmark never cancelled the Martha Stewart Show. Every season the show aired in repeats after April. The Martha Show is upgrading Hallmark from a channel of rerun viewers with a how-to lifestyle show on everyday living and the American way of life. The show is no "victim to poor ratings"; people watching the show are not getting counted by Nielsen's secret, hocus pocus system, which is of no relevance to excellent, quality programming..
Her creative ideas are her staff's ideas - she just presents them...sorry most of Martha's creativity is co-opted..its what she does, she didn't even write her first cookbook..
Her personality leaves much to be desired, however her creative ideas and projects are great. I can separate the two but alas most viewers cannot. I like her magazine and website. There it is....no Martha voice on those LOL. But I am sorry show was cancelled. Ratings tell all.
Martha could own her own show and studio and stream her episodes on the internet. She would then have exclusive ownership of her own tv content. She would be very successful and she wouldn't have to rely on tv ratings as her fate.
Why would they show reruns of a show that has such poor ratings? Take a hint. You don't rerun a show that literally no one wants to watch.
I thought it ended a few years ago.
Finally
Now Hallmark, get rid of her re-runs! Can't stand condescending people and she is the queen!!! Good Riddance!
SAD!
Bless ya heart just too much of this show and really nothing worth seeing .. sure hope they replace it with some good shows
YAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAYYYYYYYYYYYYYYY!!! Can't stand her.