Pal: Why Kim Kardashian Sued Old Navy Over Lookalike Ad
Credit: Kevin Winter/Tonight Show/Getty
A wedding isn't the only thing on Kim Kardashian's summertime agenda.
On Wednesday, the reality star, 31, sued Old Navy and its parent company, the Gap Inc., in an L.A. court over a popular Old Navy ad featuring a Kim lookalike, singer-model Melissa Molinaro. Kardashian alleges that that the "Super C-U-T-E" ad, which began airing in February and became a YouTube phenomenon, violated her publicity rights -- and that consumers may mistakenly believe Kardashian herself is endorsing Old Navy's clothes.
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She seeks unspecified damages and wants to prevent Old Navy from using a lookalike in future ads.
Explains a source close to the engaged reality star and mogul: "She's protecting her brand ..She can't let another brand use her image to sell clothes!"
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Indeed, the legal papers state that Kardashian "has invested substantial time, energy, finances and entrepreneurial effort in developing her considerable professional and commercial achievements and success, as well as in developing her popularity, fame, and prominence in the public eye."
"She's a businesswoman who has to protect her brand," the insider tells Us. "Bottom line."
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As it happens, Old Navy ad star Molinaro is now dating Reggie Bush -- Kardashian's ex-beau, with whom she split in early 2010.
Tell Us What You Think
97Kim is a person that needs lots of attention. Her mother did not do her any favours by promoting her the way she does. I wish Kim K could be her self and do her own thing and not what her mother wants her to do.
I think Kim Kardashian will never be happy with any man because she t Kim Kardashian is too much into herself to be happy with any man. Her mother seems to dictate her life with every move. The sensible people in the Jenner family are the father and his two daughters.
Wow. Like someone else said- Is she going to sue every company this girl models for? This sounds like her mom's doing. Did you see the episode where the mom didn't want Kim to go to Scott's event because the mom said people would think she is endorsing him/the company? I'm sorry, but what makes the Kardashians so fame worthy to have all these reality shows out about them?
I just paid $23,98 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $37,59 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $677 which only cost me $72,13 to buy. Here is the website we use to get it all from, -->CentBite.çom,
So, everytime this girl gets some sort of job in the public eye, Kardashian's going to sue the companies, and in essence, keep this girl from working??!!?! Kim, wow, what a B I T C H Y thing to do!
Hey K.K you yourself have been made up to look like someone else. Should they sue you from beyond the grave? Give it a rest. Enjoy your life and let others do the same.
Is she (Kim) not sure that all this has to do with her ex and him being with a much more BEAUITFUL woman then herself. Come on ...... get over yourself Kim and just admit that your settling with someone who can put up with you and that crazy family of yours. Seems Reggie is the SMART ONE!
She needs the money cause her sales on her porno have dropped.
Okay, Kim Kardashian is RETARDED! This girl is just trying to make a living! I mean, wtf?!
one more thing, Wasss up with that lawsuit the kardashian's got slammed with? The credit card scam? Please get on that one Us Weekly, I hope they choke on it too!
So, is this girl (Melissa) black-balled for LIFE now that Kim (famewhorre) Kardashian isn't pleased with Melissa's looks? That biotch needs to get over herself and I mean FAST! this is re dik!
I get where Kim is coming from on this, but I don't think she'll win the suit. I mean, can you really prevent someone who somewhat resembles you from working?! There was no definite and blatant link to the Kardashians in this ad, which is why I think the case will probably be thrown out. I think instead of suing, the Kardashians should sign this Old Navy girl and represent her in upcoming modeling contracts.
Honest I think this girl looks more like Nicole Sherzinger, from the Pus$y Cat Dolls. She is absolutely beautiful as is Kim, as is Nicole. I like Kim, but her doing this makes me second guess her as a person. She has worked so hard for people to forget her face got peed on in a sex video... she has tried to clean her image at least in that regard. However, her suing old navy makes her look like a jealous, petty, self centered, and yes BITTER GRAPES GIRL. It is obvious she is jealous about Mollinaro dating her ex-boyfriend. If her fionse was not dumber than a door knob, she probably would have just let this go. Because any man with two cents for brains would have been so pissed off and offended about the timing of the law suit. I mean does she still have feeling for Reggie? His family never accepted her, because they could not get passed the fact that not only did she do a sex tape but she let some guy piss on her face.... yea I can see that making most men with an ounce of integrity think twice about making her the mother of their children. I really do like Kim, and had already looked passed her tainted past... but this just makes me wonder about her. Kim if you read this, don't sue, if you do, you will always be looked at as the jealous unhappy bitter girl. Instead focus your energy on your engagement... oh and you should know better cause your in the business... but aren' you just giving this beautiful girl more attention and publicity? I guess she should send you a thank you note in the future..
I understand Kim K. is a business woman but is she gonna sue everyone that runs an ad if they us a lookalike. What if you look like her your to have surgery so you don't look like her.
Kim Kardashian seems to be the most self-absorbed out of all the Kardashians. Her lawsuit reeks of greed and even more attention-seeking. Maybe she should downsize her $2mil engangement ring to compensate for the thousands of dollars Old Navy paid the model (who lacks Kim's 50lb butt) instead of her. They look nothing alike.
usually I love Kim, Kourt, and Khloe but I agree with other posters who say it's sour grapes over the "look-alike" dating her ex Reggie!
So that means Molinaro can never work again as she looks like Kim??? Don't think this lawsuit will fly at all.
I'm no fan of Kim K., but I thought all this time that it was her in the Old Navy Ads!I did think it was strange that she'd do an ad like that though. So that makes more sense.
Kim K only suing cause the girl is dating her EX....woww..how low can u be.
I think Kim is so upset because Molinaro is not only prettier and more natural but know how to dance.