Make that money, honey. Khloé Kardashian’s Good American jeans line, which launched on October 18, raked in $1 million on its very first day of availability, according to a December 6 release from the label. “After just over one month in the market, the pair [Kardashian and business partner Emma Grede] have proven Good American is the biggest denim launch in apparel history,” the statement reads.
Kardashian noted that while she’s proud of the accomplishment, it’s just a start for the brand, available in sizes 00 to 24. "I'm so happy with the success we have had in the last month, but we have so far to go. This is only the beginning," the reality star, 32, said. "What's really encouraging is the customer response. When people try the jeans they fall in love. The reviews speak for themselves and that's something I am really proud of. We've created a product that works on a girl who's size 00 and looks equally great in a size 24."
Good American jeans are sold IRL at Nordstrom and on goodamerican.com in three styles: Good Legs (skinny fit), Good Cuts (tailored boyfriend) and Good Waist (high-waisted skinnies, which has sold out twice since October). The prices range from $149 to $215. And beginning in January 2017, Good American will offer new products every other week to appease the high demand.
During Fortune‘s Most Powerful Women Next Gen conference in November, the Strong Looks Better Naked author gave insight into why she created the line, worn by sisters Kylie Jenner and Kourtney Kardashian, along with Bella Hadid thus far. “I used to be someone that they labeled as plus-size,” she reflected. “F‑‑k that. I don’t want to be called that. I’m a woman with curves, and what I would say was average size at the time. I was very proud of who I was. I felt so shamed at the time to go into boutiques and denim shopping. It was something that was superhard for me.”
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