To cover up or not to cover up? That is the question H&M and David Beckham want fans to answer for his new Super Bowl commercial.
For the 30-second spot for David Beckham Bodywear, the style icon and husband to Victoria Beckham filmed two endings: one where the sexy soccer star ends up at a shoot in just his birthday suit and another where he’s slightly more covered and wearing underwear. Thankfully both versions have plenty of shots of Beckham’s toned abs.
“It was so exciting to work with one of my favorite directors, Nicolas Winding Refn, on my new campaign for H&M,” the soccer stud, 38, said in a press release. “Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best.”
Beginning Jan. 27, fans will be able to cast their votes on how the commercial will end (Ed note: We will be voting #Uncovered). The winning spot will air during the second quarter of the Super Bowl on Feb. 2.
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