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Salma Hayek Goes on Juice Cleanse

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What's Salma Hayek's secret for always looking red carpet ready?

"I've been doing juice cleanses for 15 years," she tells

And now the curvy actress, 43, has collaborated with pal and professional juicer Eric Helms to create Cooler Cleanse, a three or five-day juice detox delivery program.

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"If I've been indulging in rich foods, a cleanse is a wonderful way to hit the reset button," the Grown Ups star tells Us.

The two taste-tested each blend and worked with several New York-based nutritionists and vegan chefs to develop the juice and raw-food menus, opting to only use premium-grade, organic and sustainably-grown ingredients.

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So how exactly does the Cooler Cleanse work?

To begin the juice cleanse — which costs $58 per day — detoxers eliminate processed foods, caffeinated drinks, alcohol, dairy products and sushi. Those on the program receive a home delivery of six drinks — including almond milk and watermelon lime — that add up to less than 1,200 calories a day.

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"I always lose weight," promises Hayek, who complements her cleanse by doing light yoga.

But Helms, who owns NYC's Juice Generation, points out that weight loss isn't the only benefit of the cleanse.

"You'll have renewed energy," he tells Us.

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Adds Hayek: "My skin glows when I finish day three. And it inspires me to think about what I put in my body."

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