Break out the tissues! Ad Council debuted an emotional new PSA on Tuesday, March 3, and it is a complete tearjerker.
Called “Love Has No Labels,” the viral video has counted more than 1.1 million views in just 24 hours. Focusing on the subjects of diversity and inclusion, the clip opens with gorgeous views of Santa Monica, Calif., shot on Valentine’s Day last month.
As Mary Lambert‘s “She Keeps Me Warm” plays, a crowd gathers in front of a massive X-ray screen. Two skeletons are seen kissing and embracing one another, and soon step out from behind the screen to reveal they are two women, promoting the message that “love has no gender.”
They are followed by interracial couples, proving that “love has no race,” a disabled young woman and her sister and a blind man and the woman on his arm, who show that “love has no disability,” and a charming elderly couple who kiss and hug to highlight the fact that “love has no age.”
In one striking moment, given the ongoing conflicts and political climate, a man in traditional Jewish clothing and one in that of the Muslim faith shake hands and cozy up to each other. “We are neighbors and best friends,” one of the men says.
“While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see — whether it’s race, age, gender, religion, sexuality, or disability,” the organization writes in the caption to the video. “This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice — called ‘implicit bias’ — has profound implications for how we view and interact with others who are different from us.”
“It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society,” the caption continues. “The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.”
Watch the emotional ad in the video above.
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