Amazon Mistakenly Sends Baby Registry Emails, Find Out How Twitter Reacted

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Millions of Amazon customers received an email they weren’t expecting on Tuesday, September 19.

“Hello Amazon Customer, Someone great recently purchased a gift from your baby registry!” read the notice, which featured an image of a crawling infant. “You can visit your Thank You List to easily keep track of all gifts purchased. PS: Remember some Gifters like when it’s still a surprise. Have a great day! Your Amazon Baby Registry Team.”

Many of the recipients had no registries — let alone a baby. And so it should come as no surprise that Twitter exploded. “Pro tip @amazon & @amazonregistry Don’t send infertile women who’ve miscarried notices for gifts for a baby registry they don’t have,” tweeted one user, to which another replied: “. . . How about getting the Amazon baby registry WHILE WATCHING A CLEARBLUE COMMERCIAL while ordering IVF meds! Vomit.

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And there were jokes too. “Amazon notified me that someone bought a gift from my baby registry,” wrote one man. “Shocked to learn I’m a father; hope his wishlist was mostly bourbon.”

In a statement later that evening, an Amazon spokesperson apologized for the “technical glitch” which “caused us to inadvertently send a gift alert email earlier today.”

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