Gwyneth Paltrow: Goop Is Supposed to Be Aspirational

Gwyneth Paltrow
Gwyneth Paltrow addressed some of the criticism about her lifestyle brand Goop Getty Images

Gwyneth Paltrow knows you're rolling your eyes about Goop.

But before everyone gets all up in arms about the lifestyle website's suggestions to buy a $4,739 gold-plated juicer or to try the now famous "conscious uncoupling," know that it's not supposed to be a practical guide to life. Paltrow explained her take on why some people hate on Goop, as she appeared on Bloomberg's Market Makers Friday ahead of International Women's Day.

"I think there is sometimes a miscommunication," Paltrow said. "We aren't a super-luxury site, but we're aspirational. We have things on there that cost $4. We have things on there that cost $500. Sometimes I think that some of the criticism Goop gets is because people haven’t actually gone to the site and looked around and seen what we actually are."

Related: Upscale and Overpriced: Gwyneth Paltrow's 2014 Goop Guide Has Arrived

In 2011, Paltrow told Harper's Bazaar U.K. that she once considered quitting Goop altogether because the critics were so loud. "There were a couple of times when I thought, 'I'm just gonna stop doing it. People are so mean to me. I don't want to do it,'" Paltrow told the magazine. "But then I was like, 'Who cares what some lame person out there says?' I was in Italy once, and this old man came up to me and said, 'I had the best time in Nashville because of Goop.' And that is so worth it to me."

Uh-huh. Well, Paltrow now says she wants those Goop newsletters to continue going out forever.

"I very much want Goop to be its own stand-alone brand," Paltrow noted. "I know that, at this point in time, it's inextricably linked with me, but we really are a team of amazing people who bring incredible ideas to the site. It's not only me."

Related: Gwyneth Paltrow 'Psyched' by Martha Stewart's Diss

She continued, "My dream would be that in 20 years, people would sort of recollect that I maybe had something to do with it at one point and, you know, my involvement would be less essential. I never wanted to do a proprietary brand. I wanted it to be its own thing that my children could run one day if they wanted to."

Watch out, Martha Stewart.

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