Making a case for her company. Jessica Alba defended the Honest Company against the various lawsuits her business has faced in recent months during a Today show appearance on Thursday, August 25.
Coanchor Savannah Guthrie asked the Mechanic: Resurrection actress, 35, about the class-action suits, including one that claimed the Honest Company sunscreen is ineffective and spurred angry customers to tweet photos of their sunburns. Other lawsuits have complained of false labeling, alleging that the products contain unnatural and toxic ingredients.
“Obviously, we want our customers to have the best experience with our brand,” Alba said of legal action against her business. “If an organization wants to bring awareness to their cause, I’m an easy target and our brand is an easy target, obviously, because I get different kind of attention than other brands would. It’s just sort of what happens.”
However, Alba isn’t fazed by her legal troubles, because she really believes in all of her products, which range from diapers to shampoo to baby food. “Our customers are savvy enough to do research and understand the integrity of our products,” she said. “We stand by our ingredients, the effectiveness of the products, and we’re pretty optimistic that we’re going to win every case.”
“If I was in their position, I probably would try to put a spotlight on my cause, and there’s no easier way than someone like me,” the Sin City star said. “It’s just a headline, really, because when you look into any of it, they’re baseless. There’s no merit behind any of it.”
The mom of two even sees a silver lining. “If anything, it gives our customers an opportunity to speak out and get behind us, and we’ve grown tremendously over the last four and a half years,” she said. “We’ve had a really positive effect on so many people’s lives, and it’s a dream come true because that’s all I really wanted.”
Last week, the $1.7 billion company launched its first line of salon-style hair-care products, including a volumizing spray, a hydrating mask, sea salt spray and more. “What goes into our hair is equally important as what goes on our skin,” Alba told Us of the 11-piece collection.
