Macy’s Website Crashes in Black Friday ‘Shopping Jam’: Twitter Reacts

Macy's website
The Macy's website crashes on Black Friday, Nov. 25, 2016, and shoppers aren't happy, expressing their frustrations on Twitter. Richard Levine/Corbis via Getty Images

Retail therapy? Not so much. The Macy’s website crashed on Black Friday, the busiest shopping day of the year, and people weren’t happy.

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Countless bargain hunters took to Twitter on November 25 to express their frustration after a message popped up as they visited the site advising them of a “temporary shopping jam” and a countdown from 10 appeared on their screens.

“Sorry, shoppers! We’re currently experiencing heavier traffic than normal. To make sure everyone gets the best shopping experience possible, we’re asking new shoppers to wait approximately 10 seconds, and then we’ll refresh your browser and welcome you in,” the message read, telling customers that they could also place an order by phone.

Macy's Website outtage
The Macy’s website crashed on Black Friday, Nov. 25.

But some people didn’t receive the delay message, instead getting an advisory about scheduled website maintenance.

“You didn’t know it was #blackfriday ??” one woman tweeted.

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“Macys website is down my Black Friday shopping is over,” another commented.

“Macys get ur s–t together,” another fumed.

The Macy’s Twitter feed replied to frustrated shoppers with apologies for the delay and suggested that users try a different web browser or clear their cache, but when some people managed to get to the site, they still had problems with “access denied” errors.

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And that just annoyed shoppers even more.

“@Macys Your website is very very broken. And judging by your responses, you’re just telling people to clear their cache? YOU need to fix it,” one man tweeted.

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“Your website is garbage,” another wrote. “Learn how to handle traffic for Black Friday. FIX IT!”

“Wonder how much business #Macys is losing,” another woman speculated. wasn’t the only site that had issues with Black Friday traffic. The Express website also ran into problems but appeared to be back up and running on Friday afternoon.

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