The 16 Best Clean Skincare Brands in 2024

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Clean skincare brands are the latest craze in modern skincare, and why wouldn’t they be? Instead of slathering on the toxic sludge products from our youth, clean skincare lines offer tox-free, nature-based products that are more gentle and restorative to the skin.

But let’s address the elephant in the room. Is there a way to verify—or certify—that a brand is “clean”? No, not really. That’s why anyone using skincare products must thoroughly review a brand and its products before purchasing.

We want to be transparent. While we thoroughly vetted and researched each brand, it’s possible that their formulas may contain some ingredients that may not work best with your skin type, so we recommend doing a bit of additional research on your own as well.

1. Blu Atlas

There are no ifs ands or buts about it; Blu Atlas is the best clean skincare brand of 2024. If you’ve been wanting to dive into the world of clean beauty products, here’s your chance. With the best clean, premium skincare products, you don’t have to continue using those cheap bottles from your local Walmart.

Transparency is at the heart of the brand, with a clearly labeled ingredient list on the back of each product. Honesty is the best practice for all clean skincare brands because there is no industry standard for “clean beauty.” This is where Blu Atlas shines. Read each ingredient list with confidence, and you’ll know that you’re in the right hands.

Blu Atlas produces a wide range of skin and hair-care items, all set to its stringent protocols. Every product is free from artificial fragrances, parabens, sulfates, and phthalates. Not to mention each item is vegan and cruelty-free.

The best clean skincare brand in 2024 covers all the bases. Whether you need a full anti-aging skincare routine with face wash, serums, and moisturizer, or you need to treat spots and blemishes, they’ve got you covered.

Some of their best-selling products include the Volcanic Ash Face Cleanser, Face Moisturizer, and Exfoliating Scrub. Guys, there’s also a full-shaving protocol for men who want nick-free faces.

On their site, you can find your skincare routine in less than one minute and have healthier, brighter skin in no time. As the best clean skincare brand in 2024, Blu Atlas is the brand everyone should use this year.

If you’re ready to get started today but don’t know where to start, Blu Atlas has bundles that will help you improve your skin. Advanced Skincare Kit includes everything you need for a complete skincare routine, including face wash, exfoliants, moisturizer, and serums. You can also keep things simple with the Blu Atlas Starter Set. It contains Face Moisturizer, Face Cleanser, and two body products, Deodorant and Body Wash.

2. True Botanicals

Clean beauty meets “wildcrafted ingredients.” Don’t you just love the sound of that? True Botanicals is a clean skincare brand that makes safe, effective skincare products with USDA-certified organic and natural ingredients.

Their formulas are vegan and cruelty-free, which means your skin won’t experience irritation. Fueled by plants and natural ingredients, each skincare item is a step in the right direction. With everything from overnight masks to vitamin C serums and eye creams, they have everything you need to build a clean beauty routine.

To make it even more enticing, each product comes in recyclable packaging that helps save the planet. True Botanicals is one of the best clean skincare brands in 2024.

3. Herbivore Botanicals

With some of the industry’s most gorgeous packaging and colors, Herbivore Botanicals is one of the frontrunners of clean skincare brands. With mesmerizing products like Moon Dew Eye Cream, Cloud Jelly Pink Plumping Hydration Serum, and Emerald Deep Moisture Glow Oil, it’s no wonder so many folks fall head over heels for the brand.

Not only is each product utterly enchanting, but as a clean beauty brand, they promise to use high-quality ingredients and cut out harsh ingredients like parabens, phthalates, and artificial dyes and fragrances.

If you want to inject a bit of whimsy and magic into your skincare routine, then Herbivore Botanicals is your number-one pick. The clean beauty brand has everything you need to build an effective routine, including cleansers, serums, oils, and moisturizers to treat every skin type. It’s the best clean skincare brand in 2024 for people who want to wake up to the magic of rainbow-colored self-care products.

4. Cocokind

When looking for clean skincare, we’re often just looking for high-quality, natural ingredients and affordable prices—Cocokind delivers on all of that. Committed to sustainable skincare, the brand formulates plant-based self-care products that are vegan and cruelty-free.

Transparency runs through the core of Cocokind’s conscious skincare brand. They include sustainability facts on their packaging including information on the carbon footprint for a product’s life cycle.

Getting even more transparent, they created a way to share ingredients more clearly with consumers. You’ll find a fact panel with ingredients and exactly what each ingredient means on their packaging.

Cocokind’s Oil to Milk Cleanser is their best-selling product and is one of many clean beauty products. As one of the best clean skincare brands in 2024, it’s an excellent pick for ladies and gents who want more information at their disposal.

5. Drunk Elephant

Call your Sugar Mommas and Daddys because it’s time to go shopping for luxurious, clean beauty brands. Drunk Elephant is a wildly popular brand that transformed the previously niche market of “clean beauty products” into a worldwide sensation.

Drunk Elephant follows their own commandments, which they call “The Suspicious 6”. The brand follows this skincare philosophy and removes harmful ingredients like SLS (sodium lauryl sulfate), alcohol, essential oils, chemical sunscreens, silicones, and fragrance and dyes. That leaves their products with plant-powered ingredients that know how to repair and restore the skin.

Beste No. 9 Jelly Cleanser is one of the best-selling products from the clean brand, and they have everything under the sun to treat your skin’s issues.

6. Weleda

As a Certified B Corporation, Weleda meets the high environmental and social capabilities standards. The clean beauty brand is shown to walk the tightrope of making money while creating products that make the world a better place.

Inside each tub, jar, and bottle, you’ll find nature-based ingredients that provide better results for your skin. Not only does each product contain plant-based, skin-safe ingredients, but they follow sustainability practices and have a free recycling program that allows skincare lovers to take better care of the planet.

Weleda’s Nourishing Night Cream is pictured above, which gives your skin a restorative overnight treatment. It’s one of the best clean skincare brands in 2024.

7. Damdam

From Tokyo with love comes Damdam’s clean skincare products. As the island nation’s first clean skincare brand—in a part of the world that highly values skincare—they knew they had to wow an audience used to high-quality, premium brands.

Damdam is at the forefront of clean skincare brands and operates on the ethos that everything they need to create high-quality products is in nature. Each formula is safe and uses ancestral knowledge and ingredients to improve the skin. As a clean beauty brand, their products are free from phthalates, mineral oil, formaldehyde, parabens, oxybenzone, and hydroquinone.

One of their best-selling products is the Mochi Mochi Luminous Face Cream, which is the ultimate hydrator. It effortlessly soaks into the skin and helps it feel soft and voluminous.

8. Klur

Klur takes skincare a step further and formulates products with balanced plant-based formulas optimized for your skin. If you’re looking for a clean skincare brand that can do it all, stop here.

Klur prides itself on results-driven products and ingredients that are easily found in nature. There’s a product for every type of skincare issue. The brand values high-quality, effective products over gimmicky items. Skincare lovers can choose from exfoliants, oils, overnight creams, cleansers, and serums that perfectly fit their routines.

9. KORA Organics

Miranda Kerr took a break from her busy modeling career to launch the clean beauty brand KORA Organics. What started as an Australian company became a worldwide phenomenon, with natural beauty lovers flocking to the brand.

KORA Organics uses effective certified organic natural ingredients. The ingredients are upheld by the standards of COSMOS and Ecocert. All the products are free from glycols, synthetic dyes, silicones, sulfates, artificial fragrances, and PEGs. It’s one of the best clean skincare brands in 2024.

10. Codex

Codex heads the charge of skincare and biotech to create plant-based solutions for your skin. As an eco-certified, cruelty-free, and vegan skincare producer, they’re committed to making clean beauty products accessible.

Their products are clinically tested and are formulated with ingredients harvested from the wild. A few of their top products include Bia Hydrating Skin Superfood and Bia Nourishing Face Oil. Code makes skincare easy, and it’s one of the best clean skincare brands in 2024.

11. Palermo Body

Harken back to the olden days with an apothecary that puts the fun in clean beauty routines. The brand believes a natural approach to skincare is best and formulates vegan, high-quality products with ingredients straight from nature.

From the garden straight into your skincare, the brand believes safe, sustainable ingredients are the best way to improve your skin. Regenerative Facial Serum, as pictured above, is one of the brand’s best-sellers and helps men and women improve their skin.

12. Monastery

Monastery is a clean luxury skincare brand founded by a holistic esthetician. Athena Hewett, the brains behind the operation, blends her love of holistic skincare healing methods learned from her grandmother, and combines that with her desire to share natural skincare products with the world.

Monastery’s best-sellers, like Rose, are produced in small batches and made with organic botanical-based ingredients. Monastery is one of the best clean skincare brands in 2024 for those searching for a unique experience.

13. Ursa Major

You may have tried their bar soap or face wash without realizing it. Ursa Major is an explosively popular brand that also happens to be a Certified B Corporation, which means they meet high standards of social and environmental impact.

With each formula comes a “less is more” philosophy. The brand only adds essential, natural ingredients to its products to optimize your health and wellness. They never use SLS, parabens, synthetic fragrances or colors, SLES, silicones, petrochemicals, or PEGs.

Golden Hour Recovery Cream is one of Ursa Major’s top-selling products.

14. Farmacy

Stick to clean beauty products from Farmacy if you want science-backed formulas that rely on only natural ingredients. As a leading clean skincare brand, you’ll find naturally-sourced ingredients that focus on wellness.

Green Clean is a cleanser and makeup remover that utilizes natural ingredients to purify and detox your skin. Farmacy is one of the best clean beauty brands in 2024.

15. OSEA

“Skincare from the Sea,” OSEA proudly draws inspiration from Mother Nature. Specifically from the sun, ocean, and earth. Along with that inspiration comes natural ingredients that treat many skincare issues.

OSEA formulates clean skincare products that work well for acne, dryness, and skin sensitivities, so you don’t have to worry about rough, irritated skin any longer. FYI, these products are on the pricey side.

16. Kinship

Ditch the chemicals and get straight to the good stuff with Kinship. As a clean skincare line, they formulate safe, effective products and cut out more than 1,300 toxic materials from their products. Among the many harsh ingredients they avoid include phthalates, parabens, silicones, synthetic dyes, sulfates, and fragrances.

Get ready with a clean skincare brand that cares about your skin. Naked Papaya is one of their top-selling products, and it supports your skin every time you use it.

Everything you need to know about clean skincare brands

If you want to dive into everything there is to know about clean skincare brands, here’s your chance. We’ll cover it from top to bottom and try to answer all your burning questions.

How to choose a clean skincare brand

Skincare, like most things in life, is personal. Products that work well for you may not work well for your partner. These are the important features to keep in mind as you shop for a new clean skincare brand.

Read the ingredient list

It doesn’t matter if you’re a stay-at-home mom or have a Ph.D. in chemistry and know complicated science voodoo. Reading the ingredient list is an essential step, which is why we included it up front.

The ingredient list will tell you a lot about a brand. It’ll let you know if their clean products are really “clean,” or if they’re just claiming to be so. You can also tell how clean a product is by how many ingredients are listed. Typically, you want a product with 15 or fewer ingredients.

There are also heaps of harsh ingredients that you should look out for. Steer clear of harsh chemicals like parabens, sulfates, phthalates, synthetic fragrances, formaldehyde, mineral oil, and artificial dyes.

Clean beauty brands should provide clear ingredient lists that are easy to read. The easier they are to read, the more likely it is an actual clean skincare line.

Understand your skin type

Get a grasp of your skin type and any skin concerns. This will guide you in the right direction to your perfect match. Some brands focus on issues like acne or scarring, while others target dryness or aging. Knowing your skin type is a step in the right direction.

• Dry: If you are constantly dealing with rough, dry patches that require thick creams and moisturizers to cure, you may be one of the many people who suffer from dry skin. Dry skin usually needs extra hydration and nourishment and loves to soak in ingredients like shea butter, coconut oil, and jojoba oil. When building a skincare routine for dry skin, include uber-moisturizing ingredients while staying away from harsh materials like drying alcohols and other irritants.
• Acne or oily-prone: Do you experience frequent pimples, zits, blemishes, and excess oil? If so, you’ve likely got acne or oily-prone skin. Many folks struggle to find the perfect balance of skin care products to combat acne and excess oil. Unfortunately, it may take a bit of experimentation to see which ingredients work best for you, but typically, folks can enjoy reduced spots and blemishes with ingredients like benzoyl peroxide or salicylic acid. We also highly recommend examining your eating habits and ensuring you eat a balanced diet with lots of veggies, fruits, and proteins.
• Combination: Combination skin is often harder to pin down. It may swing from oily and blemish-prone one week to dry, rough, and bumpy the next. You likely have combination skin if you experience a wide range of skincare issues. To optimally treat this skin type, you should build a basic skincare routine and then add one or two extra products on those weeks your skin changes. For example, if your skin has increased oil output and causes acne, add a product with salicylic acid to your routine. It helps manage oil production and should ease any symptoms like acne.
• Normal: Lucky devils with normal skin don’t have to deal with much. While normal skin may occasionally experience dryness or blemishes here and there (which could be linked to diet and hormones), it’s usually healthy and A-okay. Those with normal skin can use pretty much any product they want without causing issues.
• Sensitive: You’ll find sensitive skin marked by dry, rough, itchy, red, inflamed, bumpy, or flaky patches. Sensitive skin is hard to please and is often plagued by different types of irritation (like the ones listed above). If you’ve got sensitive skin, you should arm yourself with soothing, calming formulas containing gentle ingredients. Ideally, you’ll wrap the skin in hydration, strengthen the skin’s natural barrier and reduce any form of irritation.

Do your research

There are so many aspects you should be aware of when it comes to self-care items. Some brands only create cruelty-free, vegan, hypoallergenic products, while others stuff unwanted chemicals in their products. As you’re shopping for the best clean skincare brand, you should keep these features in mind.

We’ve come up with a few labels that will help you identify clean brands faster. Here are the top words to look for:

• Vegan
• Hypoallergenic
• Dermatologist-tested
• Certified organic
• Free from parabens, sulfates, and phthalates

Be aware of budget constraints

It doesn’t matter if you’re Scrooge McDuck swimming in a vault full of gold, or a simple ranch hand making an honest living. You should be aware of how much you can comfortably spend on skincare. Clean skincare brands are more expensive than their counterparts because they use high-quality ingredients that are kinder to your skin.

Outline a number you can spend each month or every few months comfortably. If you like to keep it low and follow an uber-simple routine, $50 to $100 every few months will keep you stocked with goodies.

Skincare savants and beauty gurus are more likely to have multi-step processes and use various products like eye creams, night masks, and hydrating serums. Folks with longer routines will need higher budgets, which could be hella expensive depending on the products. For this type of routine, prices could range anywhere from $100 to $500 per month or every few months.

The important thing here is to pick a limit so you don’t spend money meant for other categories like your rent, car loan, or dinner with your family. Your budget is 100% personal, and you should never let someone dictate what’s important or essential to your expenses.

Skincare tips and tricks

You could buy every product at your local Sephora and still have issues with your skin if you’re not using them correctly. Our skincare tips will help you build the right routine and methods to take better care of your skin.

A simple skincare routine is better than no routine

Guys and gals, you don’t need a 12-step K-beauty-approved routine to get healthier skin. For many, all it takes—and all they have time for—is a simple three-step skincare process that happens while they get ready in the morning or evening. (It doesn’t have to be a twice-daily activity for those short on time).

Here’s an expert-recommended routine that covers all your bases without getting too fancy or expensive:

Cleanse your face: The number one rule of skin care is to always wash your face. There’s no need to behave like a Neanderthal and let your facial skin suffer. Use a gentle daily cleanser (or other face wash that targets your issues) and gently rub it all over your face. When your face feels fresh and clean, rinse it off with cool or lukewarm water.

Apply moisturizer: To finish off this basic routine, get a small amount of face lotion and massage it into the face. Rub it gently in circular motions.

Use SPF (in the morning): Never underestimate the power of sunscreen and SPF. To round out your skincare routine in the morning, apply sunscreen as your last step. If you’re wearing makeup, we do recommend applying your SPF first. This gives it a much better chance of protecting your skin.

When following a simple skincare routine—like this one—be sure to pick products for your skin issues. For example, use a hydrating face wash and moisturizing lotion combination if you have dry skin.

Don’t overlook a healthy lifestyle and diet

What you eat is extremely important; it often directly affects your skin and dictates how healthy or glowing it appears. There’s no doubt that maintaining a healthy diet and lifestyle improves your skin and helps it look its best.

A balanced diet includes lots of vegetables, fruit, and proteins and a small amount of junk food. Most skincare experts recommend eating what you want and what makes you feel good as long as you don’t go overboard on highly processed, sugary food items.

What else is a part of a healthy lifestyle? Staying hydrated and catching those z’s, of course! Folks who stay hydrated and sleep the recommended 7+ hours per night often notice healthier-looking skin. So keep that gallon jug of water at hand and put the kids to bed early so you can enjoy better skin.

Stress is also a major contributor to issues. While a lot of stress triggers irritation in the body, it can also affect your skin by impacting your hormones. If you don’t already, add new habits that help you de-stress throughout the day. Or, if you’re short on time, just cut out some habits that add to your stress.

Here are some quick, easy ways to cut down on stress:

• Take a walk outside.
• Do a short, 5-minute meditation between work tasks.
• Follow a breathing exercise.
• Stretch or do yoga for a few minutes.
• Ease your work or chore load by completing a quick task you always put off.

Frequently asked questions

Do I have to use clean skincare products?

Of course, you don’t have to use clean self-care items, but we highly recommend it. Every day you’re inviting a host of toxic materials onto your skin if you use cheap products. Those affordable products contain fillers that can be incredibly toxic to your skin. We think your skin deserves better, which is why we recommend using clean skincare products instead.

How much do clean skincare brand products cost?

They’re pricier than “normal” skincare brands because they use higher-quality materials that increase the price of their products. Effective clean skincare products cost anywhere from ten dollars to hundreds of dollars per item. The price depends on the ingredients used in the formula and the clean beauty standards they follow.

What’s the best clean skincare brand in 2024?

Blu Atlas is the best clean skincare brand in 2024. As a vegan, cruelty-free brand that formulates products free from some of the 120 chemicals your body experiences daily, it’s a safe-for-skin brand that formulates the best clean skincare. Every product in the line is free from parabens, phthalates, artificial fragrances, and sulfates, so you don’t need to fret over stressed-out skin. Each Blu Atlas skincare product is made with 96% to 100% naturally-derived ingredients.