Surprisingly, giant cupcake skirts, painful auto tune, and the lyrics “come, come kitty kitty, you’re so pretty pretty” aren’t the most offensive things about Avril Lavigne‘s music video for her new single “Hello Kitty.”
The “Complicated” singer, 29, released the video on April 21, and fans and critics alike quickly hit social media to express their outrage over the “Sk8er Boi” singer’s controversial artistic choices in the video.
As Lavigne bops around in a ridiculously oversized pink skirt, adorned with cupcakes, Japanese dancers move behind her with vacant expressions. Lavigne bounces from brightly-colored clothing stores to massive candy stores, emphasizing and exaggerating Japan’s kawaii culture.
Many didn’t find the singer’s attempts to be playful. Instead she was bashed for being insensitive and racist, with the #avrilracist trending on Twitter.
“Not sure if this Avril Lavigne video is terrible, racist, or terribly racist,” one follower named Desus wrote.
“Oh Avril, this is literally the worst music I have ever heard,” Rachel Zarrell tweeted. “And then you had to go and make it kinda racist. Why.”
Though most took offense to the music video, others pointed out that the Canadian native’s transition from angsty pop vocalist to auto-tuned Kesha wannabe was the worst part of “Hello Kitty.”
“Folks shouldn’t be mad at Avril for a (not really) racist video,” Ryan Brinson wrote. “They should be mad such a crappy song was produced in the 1st place.”
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