Well, that's one way to win over customers! As the New England Patriots prepare to face off against the Seattle Seahawks in Super Bowl XLIX, Carl's Jr. is getting in on the commercial action, releasing its annual, buzzed-about big game commercial online Jan. 21. In true Carl's Jr. fashion, its 2015 effort — to be seen regionally during the big game on Sunday, Feb. 1, mostly in Western states — is aimed at male fast food consumers.
Following in the footsteps of famous Carl's Jr. girls Paris Hilton, Kim Kardashian, and Heidi Klum, Guess model Charlotte McKinney — recognized by some as the next Kate Upton — shops at a farmers' market nearly nude before biting into the chain's all-natural burger.
Seductively sharing how she loves to "go au naturel," McKinney looks like she's prancing through the market (yes, there's the obligatory cantaloupe melon camera shot) in her birthday suit during the 42-second ad, but once the model bites into the burger, she's revealed to be wearing a bikini top and boy shorts.
While social media lights up with claims of sexism, industry insiders say the fast food chain is giving its male customers what they want. "I think everyone knows what Carl's Jr. is all about," AdWeek's Lisa Granatstein told ABC News of the racy spot. "Those ads aren't going after women, they're going after men. They are not afraid of the controversy. The more controversy the better."
What do you think of the Carl's Jr. ad? Watch it above, and sound off in the comments section!
Sign up now for the Us Weekly newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!