That Taylor Swift, what will she pull out of her boots next? During her record 13-hour meet and greet as part of the CMA Music Festival in Nashville on Sunday, the country cutie debuted another surprise in addition to personally greeting over 2,000 fans — her own iPhone application!
And boy were the fans pleased with this bonus gift. Mix Me In2 Taylor Swift allows iPhone users to create and remix hundreds of versions of her songs, add in their own vocals and rework five never-released versions of her songs (rock, acoustic, urban, piano and coffee house) — all for the price of $2.99. Additional songs, including the hits "Love Story" and "You Belong With Me," cost $1.99 each to add to the application.
I heard one young girl was trying it out at the meet and greet and said she was going to download it right when she got home. She turned to her mother and said, "I know what I am going to be doing for the next 8 hours!" Want another story? Another girl and her mother were playing with the app when a staffer told them that each Taylor Swift song can be made into more than 600 different combinations. The mother asked how much it cost, and when told "two-nighty-nine," she thought they meant $299 instead of $2.99, and actually considered purchasing it at the higher rate.
So, how does Swift feel about the new technology? "I love playing music, and I love creating music," she says. "And, as somebody who is also a big music fan, I always love finding acoustic versions of my favorite songs. I think Mix Me In2 will be a great way for fans to have fun interacting with my music and to listen to new versions of my songs!"
Grammy-winning producer Dallas Austin, a key player in the creation of Mix Me In, agrees with Swift. "It’s more than an iPhone app," Austin says. "It turns every music fan into a music producer."
Want the app yourself? Click here to try it out.
By Ian Drew for UsMagazine.com. To read more of Ian's blog, click here and don't forget to follow him on Twitter.
