Julianne Moore may have won 2015's Best Actress Oscar for her stunning turn in Still Alice, but gold trophies and industry accolades don’t mean much to Turkey's tourism board. Poised to become the face of Turkey for various promotional spots and advertisements, Moore, 54, was dropped by the country's Culture and Tourism Ministry after a poor performance during a film shoot.
Turkey's Hürriyet Daily News reports that execs were put off by Moore's "poor acting" in a promotional tourism film, and demanded the actress reshoot the film. When Moore declined, they dropped her from the project, which would have featured her revisiting childhood travels to the country. Once the project folded, four photographers, including National Geographic shutterbug Steve McCurry, were out of work, and the ad agency lost a reported $1.5 million in revenue.
Though Moore's participation in the project was controversial (Turkish politicians took issue with her "depressive persona"), a rep for the ad agency said they were confident in their casting. "I can't understand why she is not liked here," Iconisus & I Mean It owner Emre Yücel told Hurriyet last year. He added that Moore perfectly played to the Americans, British people, women, and the wealthy potential tourists they aimed to reach.
Filmed in L.A. last year, Moore's ad was expected to air beginning in February 2014.
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