Seth Rogen Apologizes for Blackface Incident on ‘Good Boys’ Set: ‘This Shouldn’t Have Happened’

Seth Rogen, Blackface, Good Boys, Apology
Seth Rogen attends the premiere of the Netflix original film' 'Like Father' at ArcLight Theaters in Los Angeles, California on July 31, 2018. Sara De Boer/startraksphoto.com

In hot water. Seth Rogen is apologizing for an incident involving blackface that occurred on the set of a film he is currently producing alongside Evan Goldberg, titled Good Boys.

“I should start by saying this shouldn’t have happened, and I’m terribly sorry it did,” the 36-year-old actor said in a statement on Thursday, August 2. “I won’t give excuses for why it happened. I’ll just say that as soon as I was made aware of it, I ensured we put an end to it – and I give my word that on any project my team and I are involved in, we will take every precaution to make sure something similar does not take place again. I’m engaging in conversations to make sure I find the best way to do that. It’s on me to be proactive. Reacting isn’t enough.”

Rogen faced backlash after TMZ published photos of a child actor wearing dark face makeup on the Vancouver set while standing in for star Keith L. Williams on Wednesday, August 1. While both the substitute actor and 11-year-old Williams are African American, the former child’s light skin was made visibly darker to more closely match Williams’ own complexion.

According to TMZ, a complaint was filed with producers over the incident.

A source close to the Good Universe production company claimed that it’s “not uncommon for lighting purposes to match actors’ skin tones.” However, three cinematographers and a director of photography told Indiewire the practice is unusual. Typically, a stand-in with a complexion closer to the actor’s is hired.

Good Boys stars Williams, Jacob Tremblay, Molly Gordon and Brady Noon as a group of 12-year-olds who skip school to fix a broken toy. The film is expected to be released in 2019.

Sign up now for the Us Weekly newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!