The New England Patriots weren't the only winners from Super Bowl XLIX — and the Seattle Seahawks weren't the only losers, either. Advertisers vied for glory, too, with 30 to 60-second commercials that had people laughing, crying, or, in some cases, scratching their heads. Take a look at some of the best, worst, and buzziest ads from the big game.
Budweiser, "Lost Dog"
Not surprisingly, Anheuser-Busch's "Lost Dog" spot — a sequel to 2014's heartstring-tugging "Puppy Love" commercial — was a favorite among viewers, ranking No. 1 on both Hulu and USA Today's Ad Meter.
Always, "Like a Girl"
Always actually launched its "Like a Girl" campaign back in June 2014, but the 60-second spot — the first ever feminine hygiene ad to run during the Super Bowl — was nevertheless one of the most tweeted-about and inspiring commercials all night.
Nationwide, "Make Safe Happen"
Nationwide's downer of a commercial, featuring a little boy talking about all the things he'd never get to do because he was killed in an accident, was the talk of the town after it aired — but not necessarily in a good way. While some said it was thought-provoking, many others criticized it as too dark and depressing.
Snickers, "The Brady Bunch"
Snickers played to people's nostalgia, tapping Danny Trejo and Steve Buscemi for a perfectly silly Brady Bunch-themed commercial.
Jeep, "This Land Is Your Land"
Jeep incited controversy with its well-meaning — but not well-received — ad featuring scenic shots from around the globe set to the patriotic tune "This Land Is Your Land." Viewers took to Twitter after the commercial aired to voice their complaints, saying the song was written for "America, not the whole world."
Kim Kardashian poked fun at her reputation — and her infamous selfie habit — in T-Mobile's faux-serious spot about the company's data plan.
Dove Men+Care, "#RealStrength"
Like Always, Dove used its 60 seconds of airtime to obliterate gender stereotypes. Viewers loved this ad showing the bond between dads and their kids, with the kicker: "What makes a man stronger? Showing that he cares."
Fiat, "The FIAT Blue Pill"
Fiat's provocative commercial involved a certain little blue pill that added some extra, um, oomph to the company's new Fiat 500X Crossover. The tagline? "Bigger, more powerful, and ready for action."
For its 2015 Super Bowl ad, Dodge asked several people over the age of 100 to share their life lessons and best advice.
Nissan, "With Dad”
Set to Harry Chapin's weepy song of paternal estrangement "Cat's in the Cradle," Nissan's first Super Bowl ad in 18 years featured a race car driver who misses time with his kid because he's always traveling. It ranked No. 9 on USA Today's Ad Meter.
Coca-Cola, "Make It Happy"
Coming in at No. 8 on USA Today's Ad Meter was Coca-Cola's ad about a world ruled by positivity — where enemies become friends, and insults become encouragement.
Game of War, "Who I Am"
Game of War tried (and failed) to seduce viewers with a commercial starring Sports Illustrated Swimsuit cover girl Kate Upton as a metal-bustier wearing warrior. According to USA Today’s Ad Meter, the spot was one of the five worst of the night.
Microsoft, "Braylon O'Neill"
Microsoft's moving ad about young Braylon O'Neill, a boy born without legs, earned raves from viewers, who voted it No. 4 on the Ad Meter. The commercial showed him walking, golfing, and even playing baseball with the help of prostheses.
Tell Us: What were your favorite (or least favorite) commercials of the night?
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