Domino’s Pizza is about to make ordering food a whole lot easier! The world’s largest pizza company announced Monday, March 25, that it is working with Xevo Inc., the global leader of in-vehicle commerce and services for automakers, to launch an AnyWare pizza ordering platform that will be pre-loaded in cars starting later this year.
Translation: Thanks to this new in-vehicle Domino’s app, you will soon be able to order food from your car with the touch of a button.
“At Domino’s, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” Chris Roeser, director of digital experience at Domino’s, said in a statement. “This new AnyWare platform will make ordering pizza easy, whether you’re in the car waiting for the kids to finish soccer practice or you’re on your way home from work.”
Here’s how it works: Customers, with this upcoming feature, which will be automatically loaded on millions of cars with the Xevo platform starting in late 2019, will have the option to order their Domino’s favorites with just a few taps on their vehicle’s touchscreen. Furthermore, once the customer is logged in, they can save time by ordering their Easy Order or most recent order, and then track it with Domino’s Tracker, so they know when it’s out of the oven. Customers can locate their local store and call in an order from the in-car interface as well.
“We’re excited to work with Domino’s, and to have them join the Xevo Market platform, which is already live in millions of vehicles on the road today,” explained Brian Woods, chief marketing officer at Xevo. “Xevo Market makes it possible for Domino’s to reach people directly in their cars, streamlining mobile ordering to help busy consumers save time.”
The new technology is expected to be demonstrated by Xevo live at the Restaurant Leadership Conference in Phoenix, Arizona, on April 7 through April 10.
This advancement comes about one month after Pizza Hut, one of Domino’s chief competitors, announced it had teamed up with FedEx and will start delivering pizzas with robots starting in summer 2019. The upcoming FedEx SameDay Bot was designed to “revolutionize local delivery” and make the process more efficient.
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