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Maker of Sweethearts Candy Abruptly Closed Its Factory and Twitter Is Shocked

sweethearts necco candy factory closes
Spanish and English heart candiesGetty Images

Say goodbye to those conversation hearts – AKA Sweethearts candy. Necco candy company, the sweets producer responsible for the colorful treats that were popular on Valentine’s Day, announced abruptly on Tuesday, July 24, that operations at its Massachusetts plant have ceased.

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The unexpected shut down comes after the entity that bought the company at bankruptcy auction in May – Round Hill Investments – announced it had sold Necco to another candy manufacturer. Necco’s new owner, which has yet to be identified, hasn’t confirmed whether or not production will resume.

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“Round Hill Investments was very excited to acquire Necco’s historic brands and to be part of their national resurgence,” the company said, per The Boston Globe. “After careful engagement and consideration, however, the firm decided to sell the brands to another national confection manufacturer and today announced the closure of the operations in Revere, Massachusetts.”

Since Necco’s 230 employees had expected the company to remain open through at least November, when its lease at the Revere plant is scheduled to expire, many were said to be “stunned” by Tuesday’s announcement.

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The news also sent shockwaves through Twitter, as many users sympathized with Necco’s employees and were forced to say an abrupt goodbye to some of their favorite candies. In addition to the Sweethearts candy hearts, Necco, which is America’s oldest continuous candy producer, also manufactured the classic Necco Wafers, Mary Jane, Thin Mints, Clark Bars and the Sky Bar.

Take a look at some of the Twitter reactions below:

Tell Us: Will you miss Necco’s candies?

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