A new year, a new flavor of Rice Krispies! Kellogg’s, the maker of Snap, Crackle and Pop’s favorite breakfast food, recently announced that a new version of the popular cereal – Strawberry Krispies – is slated to join regular Rice Krispies and Cocoa Krispies in January 2019.
Delish reports that the forthcoming fruit-flavored cereal will ”[deliver] on one of fans’ top flavor preferences with a simply, naturally inspired strawberry flavor.” To coordinate with the taste, this latest version of Rice Krispies will also boast a light pink hue that’s bound to brighten up your cereal bowl.
Though this marks the first new Rice Krispies cereal Kellogg’s has released in a decade, the company actually produced a version of Strawberry Krispies in the 1980s, which at least one Twitter user remembered fondly. “I could have sworn they had Strawberry Rice Krispies in the mid 2000s, too. Maybe that’s just my Mandala Effect creeping up on me again,” he wrote. “I do remember it in the early 80s. Hope it’s the same.”
However, per a Kellogg’s spokesperson, the company will use a “completely new recipe” for these fruity morsels. The new cereal will be sold in two sizes: 11.5 oz and 16.5 oz, and is expected to be priced between $3.99 and $5.69 per box.
What’s more? Rice Krispies is not the only cereal Kellogg’s is remixing in the new year. The food company also announced plans to debut two new flavors of Frosted Flakes – Banana Creme and Honey Nut.
And even though Strawberry Krispies have yet to make their formal debut, that hasn’t stopped social media users from gearing up for their arrival. While some can’t wait to give the new breakfast option a try, others are more skeptical. Take a look at a handful of reactions below:
If these were unsweetened or very lightly sweetened, I'd be interested for sure. I have a feeling this is a highly sugared Rice Krispies in which case I'd prefer the traditional cereal with slices of real strawberry and a dash of sugar.
But I LOVE strawberries, so lean IN! https://t.co/VUpphyL5F1
— ▁ ▂ ▄ ▅ | Coop 🎧 (@ProducerCoop) November 26, 2018
One of my favorite cereals as a kid! But just the plain ones with a ton of sugar. No chance I’d try this one. OUT
— Steve Bishop (@SteveBishopV100) November 26, 2018
Not a big cereal guy, but would lean IN on this.
— Brad Howe (@bradhowe07) November 26, 2018
If a cereal bowl is involved, I’m jumping in!
— Tim Irr (@WSAZirr) November 26, 2018
Cut it out Strawberry 🍓!!!
STOP infiltrating everything!!! Strawberry milk was gross…now they are trying to wreck Rice Krispies. 🤢🤢🤢
Hey Strawberry…stick to ice cream and just being a fruit.
Curse your tiny seeds that constantly get stuck between my teeth!!!!!! pic.twitter.com/zg6x2avm67
— Joe Cobble (@Joewcob3) November 27, 2018
Tell Us: Are you ready for Strawberry Krispies?
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