Popeyes is going for the gold. Literally. The restaurant chain is selling chicken wings that have been coated in a luminescent 24-karat gold batter and dipped in champagne on Thursday, October 4.
The lavish dish is Popeyes’ way of celebrating its 3,000th restaurant, which opened on 868 C E Grand Street in Elizabeth, New Jersey, in August 2018. That location is one of the four Popeyes restaurants across the country that will be selling the celebratory menu item. The other three are located in New York City (at 75 Lexington Avenue), New Orleans, Louisiana, (at 621 Canal St) and Anaheim, California, (at 1005 North Magnolia Blvd.)
If there’s a good deal of consumer interest, USA Today reports Popeyes might just consider bringing the gold-battered dish to additional establishments in the future, including any one of its locations across 30 countries worldwide.
“We wanted to share this celebration with our fans, so our chefs cooked up something extra special for them,” Popeyes president Alex Santoro said in a press release. “It’s a fun way for guests to celebrate this milestone right along with us.”
What’s more? While food prepared with edible 24-karat gold usually comes with a hefty price tag, Popeyes gilded wings are surprisingly affordable. In fact, the 24-Karat Champagne Wings, as they are called, are actually served as part of Popeyes’ Boneless Wing Bash. That value meal includes six boneless wings, a choice of side dish, and a biscuit for $5.
Not surprisingly, Popeyes fans are pretty psyched about the prospect of eating chicken wings dusted with real gold. Check out some Twitter reactions below:
In line at Popeyes, getting chicken dipped in 24 karat gold, for both of us, because She’s got to get Hers too.
— Gavin C. Brown (@gavin_c_brown) October 4, 2018
24 Karat magic in the air…. #Popeyes celebrating 3,000th store opening with champagne fried boneless wings topped with gold flakes.
Get 'em while you can today at the Popeyes on Canal St.
They are $5 along with a biscuit and side. YUM!!! @wdsu pic.twitter.com/XMLSpJC6y0— Randi Rousseau (@randirrousseau) October 4, 2018
The Canal St. Popeyes is one of 4 in the country selling 24k champagne fried wings TODAY ONLY to celebrate the 3000th location opening in New Jersey today. I’m going to give them a try!! @wdsu pic.twitter.com/j2LBkyrWEz
— Casey Ferrand (@CaseyFerrand504) October 4, 2018
Imagine being this extra
— (31) Scary Days of Lewis (@LewisJFC) October 4, 2018
Everyone who eats this is totally gonna die of some weird metal poisoning https://t.co/vp2I6D8AbX
— Sarah Tolcser (is drafting) (@SarahTolcser) October 4, 2018
