Already have an account?
Get back to the

American Eagle Is Launching a Beauty Line Before the Holiday Season and It’s About to Become a One-Stop Shopping Destination

American Eagle OutfittersMark Lennihan/AP/Shutterstock

When you think of American Eagle, your mind probably veers to your favorite pair of blue jeans, best Aerie underwear and all of those awesome T-shirts you used to hoard back in the day. Well, soon you’ll be able to add beauty products too, thanks to its upcoming new line.

Related: You Can Now Get Your Hands on Justin Bieber’s Gender-Neutral Deodorant … But Only For the Next 48 Hours

Right now both in-store and online, you can currently score a range of products from brands like BH Cosmetics, Undone and Lip Smacker at the retailer. But soon, the offerings are going to get an upgrade thanks to a top-secret new line. While details are scarce, the company’s CEO believes it’ll be your new must-have.

“We have a special name for it, a special kickoff and we’re going to surprise everybody so we’re not going to tell you now and it will be very exciting,” said CEO Jay Schottenstein during an interview with CNBC. “We’ve done some customer research it’s been very positive. We think this is a big opportunity for us to get into the beauty business.”

American Eagle was in the news this week for showing a slump in sales, with shares falling 14 percent in New York. But the brand is hopeful that this is only temporary and it expects sales to increase this quarter.

Related: Sam Smith Just Wore Heels on the Red Carpet — and Then Shared the Backstory That Will Leave You Teary-Eyed

According to American Eagle, this big beauty launch will happen before the holiday season, which as you’re already well-aware, is quickly sneaking up on Us! Stay tuned to see what’s to come.

Got a Tip form close button
Got a tip for US?
We're All Ears for Celebrity Buzz!