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Caitlyn Jenner Is the New Face of H&M Sport: See the First Photo

Caitlyn Jenner
Courtesy H&M

Getting her sport on! Caitlyn Jenner just added model to her growing résumé.

After Us Weekly broke the news in December that the I Am Cait star, 66, would model for H&M, she announced via Twitter that she’s the face of their athleisure brand. “Backstage with @hm! So proud to be part of their inspiring #HMSport campaign,” she wrote on Thursday, March 10, adding, “#MoreIsComing #StayTuned.”

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Jenner shared the news along with a behind-the-scenes pic featuring the star in a comfy zip-up, matching black top, sleek running pants and black-and-white sneakers

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“We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports, and in life,” a spokesperson for the brand told Us Weekly.

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The campaign marks Jenner’s first major foray into fashion, but this isn’t the first deal the former Olympian has inked. Jenner recently revealed that she will be collaborating with MAC Cosmetics for a new lipstick. “I’m excited that I’m finally free to talk about my next adventure … #staytuned,” she tweeted on February 26, following up with, “Finally Free! See how @MACcosmetics & I are helping the trans community.”

What do you think of Caitlyn’s latest deals?

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