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Calvin Klein Slammed for ‘Creepy,’ Up-Dress Photo: ‘I Flash in #MyCalvins’

Screen shot 2016 05 12 at 24946 pm 705b2372 0f9a 4f34 93e4 fd32f4b9d5ea
Courtesy Calvin Klein

“I get internet hate in #MyCalvins"? Commenters are calling Calvin Klein's latest ad in its “I ___ in #mycalvins" series out for being "creepy."

Related: Justin Bieber, Kendall Jenner, More Strip Off for Calvin Klein Ad Teaser: Pics

"Take a peek at Klara Kristin through Harley Weir's lens #mycalvins," the fashion label wrote via Instagram on May 9along with an up-the-dress shot of the 22-year-old Danish model in which her underwear was clearly visible. The photo was overlaid with provocative text reading, "I flash in #mycalvins."

Related: PHOTOS: Stars Go Nude on Twitter and Instagram

Take a peek: @karate_katia, photographed by @harleyweir for the Spring 2016 advertising campaign. #mycalvins

A post shared by CALVIN KLEIN (@calvinklein) on

The reaction was intense and immediate, with nearly every commenter putting the intimates campaign on blast. "Awful ad. Your concept looks predatory. This 'up skirt' photo invites men to do this to women. Disrespectful," one Twitter user wrote. "I get that @calvinklein likes to 'go there', push the envelope and show too much skin but this is just creepy and too far. Not ok in my book," wrote another.

Related: PHOTOS: Celebs' Sexiest Bikini Selfies From Twitter and Instagram

Even more of the Twitterverse believes the pic to be "pervy" for another reason. "She looks all of 12 years old…sick," one Instagram user responded. "I'd throw up in #mycalvins," Faith Lee wrote via Twitter. "Child porn? I don't understand how this is ok?"

While many wrote about the "#sickening" image, some commenters didn't see what the problem was. "Nothing wrong with this photo. Great marketing, no illicit content," an Instagram user said. "Welcome to the new world, get used to it."

See more reactions below.

What do you think of the Calvin Klein ad?

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