Celine Dion Is Launching a Unisex Children’s Clothing Line Called Celinununu, Celebrates With an Odd Video

celine-dion
Denise Truscello/WireImage

She’s taking chances (get it?)! Céline Dion may be a music legend and bonafide style star with her whimsical, high-fashion wardrobe, but now the Grammy winner can add children’s fashion designer to her resume. The mom of three has partnered with the founders and designers of kid’s brand Nununu on a line of unisex clothing apparel called Célinununu.

The “My Heart Will Go On” singer announced the new venture with a curious series of video posts on Instagram. In the clips, Dion is seen walking into a hospital nursery and employing a bit of magic to transform the infants’ pink and blue ensembles into gender-neutral black and white. The video ends with her being hauled away in handcuffs for trespassing. Like we said, it’s an interesting campaign to say the least.

View this post on Instagram

« I’ve always loved nununu and what they represent. Partnering with them to encourage a dialogue of equality and possibility makes so much sense. » – Céline xx… Céline and kids wear brand nununu launch new children’s fashion brand #CELINUNUNU. @Celinununu unites two forces by one voice: fashion has the power to shape people’s minds. The brand breaks stereotypes and inspires children to be free and find their own individuality through clothes. . #Celinununu . . « J’ai toujours aimé nununu et ce qu’ils représentent. Il est donc naturel de m’associer à eux pour encourager un dialogue sur l’égalité. » – Céline xx… Céline et la marque de vêtements pour enfants nununu lance #CELINUNUNU, une nouvelle gamme de vêtements pour enfants. @Celinununu unit deux forces en une seule voix: la mode a le pouvoir de façonner l'esprit des gens. Inspirez vos enfants à être libres et à trouver leur propre individualité à travers les vêtements. . #celinununu

A post shared by Céline Dion (@celinedion) on

When it comes to collaboration itself, the Célinununu collection has its own website separate from Nununu, though the 50-year-old icon admits to having always admired the brand and its ethos. “I’ve always loved Nununu and what they represent,” she shared on Instagram. “Partnering with them to encourage a dialogue of equality and possibility makes so much sense.”

According to the website, the designs are meant to “liberate children form the traditional roles of boy/girl” and “enable younger people to grow on the values of equality with the freedom to strengthen their own power of personality based on mutual respect.”

At launch, there are tops, bottoms, dresses and accessories for babies and kids (up to size 14) with prices ranging from $20 for a beanie to $290 for a leather jacket. The color palette is predominantly black, white and grey with pops of yellow, and almost all the pieces are emblazoned with bold lettering or graphic shapes.

Célinununu joins Dion’s eponymous line of handbags and concert merchandise, and we certainly wouldn’t mind if she one day expands the star- and skull-adorned leggings, hoodies and tees for kiddos to include grownup sizing as well.

Sign up now for the Us Weekly newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!

Want stories like these delivered straight to your phone? Download the Us Weekly iPhone app now!

Close popup

Welcome to In Motion

Bring photos to life with Us Weekly's exciting new mobile experience!

What's In Motion? Tell me more

What's In Motion?

Go back

How to Use In Motion

What's In Motion? Tell me more