Jessica Simpson Set to Launch Her Own Fashion Boutiques for Her Eponymous Brand

Jessica Simpson
Jessica Simpson is launching a line of boutiques. Noam Galai/WireImage

Jessica Simpson is branching out! The singer turned fashion mogul, 34, is planning to launch boutiques for her eponymous brand, a close source tells Us Weekly.

The line is currently sold in mainstream department stores such as Macy’s, Lord & Taylor, and Dillard’s. The successful fashion empire — which includes clothing, shoes, accessories, and fragrances — rakes in $1 billion annually. 

Shops would ideally open “within the next year” in major cities such as Chicago, L.A., and New York before branching out to her home state, Texas, says a second source. “It’s not going to be all at once. Everything’s in motion now though.”

It’s been an exciting few months for the mom of Maxwell, 3, and Ace, 23 months. This spring, she sold a 50 percent stake of her brand — which she founded in 2005 — to Sequential Brands Group, Inc., which also owns Justin Timberlake’s William Rast line. Simpson’s company was previously managed by the Camuto Group (founded by the late Vince Camuto. who passed away in January).  

“I am extremely honored to partner with Sequential Brands Group to continue the growth and integrity of the Jessica Simpson Collection,” she said in a statement. “There is no limit to our success… Here’s to the next billion." 

Simpson, who wed Eric Johnson in July 2014, is no stranger to her role as a style icon — and common talking point — in Hollywood.

“I’ve been every size on the planet, and I feel like I understand women and how to dress them,” she said at the Forbes Power Women’s Summit last year. “There’s life in the whole world beyond L.A. and New York. I understand Middle America and their mindset.”

“She’s so excited!” shares the close pal of the freestanding retail plans. “She’s always wanted her own stores. It’s amazing and is a dream come true.”’

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