Real Housewives of New York City alum Jill Zarin and daughter Ally Shapiro have mastered the DIY mask game. They’ve perfected the craft so well that their designs are sought after by everyone from frontline workers to TikTok sensation Dixie D’Amelio.
Enter, Masks by Jill and Ally, their latest endeavor to make mask-wearing cute and give back to frontline workers. They launched the line in May 2020 with comfortable, colorful styles that are on-trend and Instagram selfie-approved.
Dutiful fans of the mother-daughter duo know that these ladies love their glam — who doesn’t? While video-chatting with the pair, Us noticed that their lipstick didn’t budge a bit even though they were actively taking off and putting on new masks from their line.
So obviously, Us couldn’t help but inquire about the formulas they love to wear under their face coverings. For every day, Shapiro loves Fresh Rose Tinted Sugar Lip Treatment ($24). But for fancier occasions, she swears by a different formula. “When I’m dressing up, Charlotte Tilbury never smudges for me!” the 27-year-old tells Us. “What I wore today and in this pic is Walk of No Shame” ($34).
And Zarin fully commits to lip gloss, even under her mask. When she gets dolled up, she’s likely swiping on a shade of Mac Lip Gloss, one of her favorites of which is Dazzleglass in Get Rich Quick ($18). But for every day, she dons Trish McEvoy Beauty Booster Lip Gloss in Sexy Nude ($27). The Zarin Fabrics owner pairs it with Urban Decay 24/7 Glide-On Lip Pencil in Liar $21, which helps “keep it in place!” Thankfully, their masks are washable in case you’re a serious lip gloss enthusiast like Zarin.
The best part of all is that for every mask purchased, one gets donated to a healthcare hero. They have donated more than 15,000 masks thus far and that number continues to climb. Take note: They’re not medical grade masks, but they’re ideal for everyday protection.
So if you’re looking to order some of your own, consider some of our faves like the brand’s tie-dye masks (which are handmade by the pair, by the way) or their new Back to School Bundle if you’re excited to transition into muted tones this fall. Then, add an unbudgeable shade of lipstick to your cart and you’re good to go.
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