Jonathan Van Ness is further cementing himself a beauty industry maven.
On Monday, June 24, the Queer Eye star announced he will be joining the Biossance family as their first ever celebrity ambassador.
In a video that starts off with him twirling in the skin care company’s headquarters, he explains how excited he is to work with Biossance. He says to stay tuned for more exciting announcements and collaborations.
“I’ll be learning how they continue to be on the forefront of sustainably sourced beauty, and about their innovative products that bring clean beauty mainstream,” he wrote in the Instagram’s accompanying caption. “I’ll be posting some stories later this week w some of my post-coffee pre-work biossance skin care moments.”
The reality star is set to play a major part in a new education initiative, which is said to debut later this summer. What that means exactly, we’ll just have to wait and see!
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I’m a huge fan of @biossance and have been since I discovered them. I’m honored to join the biossance family. I’ll be learning how they continue to be on the forefront of sustainably sourced beauty, and about their innovative products that bring clean beauty mainstream. As their first celebrity ambassador I’m going to get to learn so much & take part in their education initiatives. I’ll be posting some stories later this week w some of my post-coffee pre-work biossance skincare moments🏳️🌈 #biossancepartner
“Jonathan was the obvious choice for Biossance,” the company president Catherine Gore said in a statement from the brand. “He is personable, has an approachable style to beauty expertise and has a true passion for sustainability.” She continued, “His desire to expand the world’s clean beauty knowledge with us makes him a seamless fit with the brand’s vision.”
In the same statement, the 32-year-old hairdresser explains his his preference for ethically and sustainably sourced ingredients. “Since the start of my career in the beauty industry I have been inspired by companies that blend nature and science to create skin care that helps improve the health of skin and people’s knowledge of what the ingredients really do,” he said.
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