Kim Kardashian announced a new KKW Beauty collection but there’s a twist — instead of face makeup the new launch is all about the body.
On Tuesday, June 11, the Keeping Up With the Kardashians star announced in an Instagram post that KKW Beauty is launching a body collection (A.K.A. the summer launch we didn’t even know we needed).
In a caption accompanying the promo images, she revealed that the line will house four new products: a Skin Perfecting Body Make Up Foundation, a Skin Perfecting Body Shimmer, a Loose Shimmer Powder for Face & Body and a Body Brush.
“I’ve been working on these formulas for over a year now and I’m so happy with how creamy and blendable they all are,” she wrote in the caption. “You can layer the formulas together or use them individually to achieve how much coverage and shimmer you want.”
Even though they aren’t available until next Friday, June 21, a description of all four products is now available on the KKW Beauty website.
The $45 foundation comes in seven shades ranging from fair to deep dark. Just like foundation for your face, the body formula is said to help blur imperfections, enhance skin tone and provide a flawless finish that wears comfortably. As a bonus, it also has a slightly sweet aroma made up of vanilla and coconut.
For a bit of radiance there’s the creamy shimmer, which comes in three shades and uses reflective pearls to deliver a glow. The $35 product also claims to have moisturizing ingredients to help provide long-lasting results.
If you’re more of a powder-type person, the loose powder option also gives skin a high-shine for just $27. Plus the three-shade formula contains vitamin E for antioxidant benefits.
Any of these can be applied using the soft, dense body brush to keep hands clean and application smooth and even. At $32, it’s a small price to pay for Kim-approved perfection.
