Back at it again with the cutest threads! Lauren Conrad officially announced that her second LC Lauren Conrad Runway Collection will indeed drop during New York Fashion Week — but there’s a twist. While the Hills alumna debuted her first runway collection in the Big Apple last fall, this time, she’ll be unveiling the pieces at a pop-up shop in her homestead.
“Instead of jetting off to New York for a runway show, I decided to pay homage to my Southern California roots and create a pop-up shop right here in L.A.,” Conrad, 30, wrote via her own laurenconrad.com. “The entire runway collection will only be available online, so this pop-up shop is your opportunity to come and try on all of your favorites from the collection.”
Perhaps most exciting, Conrad will be manning the shop — located at the Americana at Brand in Glendale, California, from September 8 to the 15 — on and off throughout the week, so if you stop by, you might be able to talk shop with the reality TV darling.
The Celebrate author, who will ring in her second wedding anniversary with William Tell this month, also gave fans a hint at what they can expect with the 2016 lineup. “The collection is filled with vintage-inspired designs with an effortless, feminine aesthetic,” she wrote, including, if the few snaps she shared online are any indication, trendy slip dresses, faux-fur coats and daisy-dotted tops. Conrad promised that there would also be jewelry, handbags and shoes.
And, as she exclusively told Us Weekly in June when we announced the line, she believes that this capsule will be even better than her first. “The overall look of this collection is pretty different from the first year,” Conrad said. “I think we learned a lot from the first collection, which was really exciting. The second time around is always going to be an improvement because you know what people like and what they want to see more of.”
Including, the Beauty Department cofounder said, pieces you can wear for special occasions like weddings. “There are definitely more luxe fabrics and fashion-forward silhouettes throughout,” she shared. “It’s nice to do something once a year that feels really special.”
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