Covet Fashion is a mobile platform that allows customers to style a customized avatar with clothes from more than 150 brands including Rebecca Minkoff, BCBG Max Azria and Calvin Klein, then purchase the ones they love. In short, you can play dress up on your phone all day long, then come home to real-life threads!
But starting today through mid-April, not only will you be able to style your avatar, but the 27-year-old actress’ too. Dobrev will host 10 themed challenges where you dress her for a movie premiere, bachelorette party, dinner party and more. And if you master Dobrev’s style, you could win clothes for your virtual closet.
“I couldn’t be more excited to partner with Covet Fashion and engage with my fans on a completely new level,” Dobrev shared in a statement. “Fashion has always been a big part of my life, both personally and professionally, so it’ll be fun to see how Covet’s community of users style my avatar for everything from dinners with friends to red carpet appearances during style challenges!”
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