Camila Mendes Spills on Her Partnership With John Frieda and How She Uses Her Hair as a Prop

Credit: Michael Simon/startraksphoto.com

Camila Mendes Spills on Her Partnership With John Frieda and How She Uses Her Hair as a Prop

Camila Mendes' dark locks are so shiny on Riverdale, they border on scene stealers, so it's no surprise that John Frieda tapped her as an ambassador for the brand's “Your Hair Talks, Make a Statement” campaign. Their mission? To encourage confident women who have something to say to express themselves, all beginning with their hair! And Mendes will join the conversation by hosting events and social activations throughout the year in partnership with them. And to celebrate her new role, the star sat down with Us and dished on her hair regrets, the products that changed her life and the hair color she's looking to try next. Scroll through for all the revelations!

Credit: Michael Simon/startraksphoto.com

Camila Mendes Spills on Her Partnership With John Frieda and How She Uses Her Hair as a Prop

Camila Mendes' dark locks are so shiny on Riverdale, they border on scene stealers, so it's no surprise that John Frieda tapped her as an ambassador for the brand's “Your Hair Talks, Make a Statement” campaign. Their mission? To encourage confident women who have something to say to express themselves, all beginning with their hair! And Mendes will join the conversation by hosting events and social activations throughout the year in partnership with them. And to celebrate her new role, the star sat down with Us and dished on her hair regrets, the products that changed her life and the hair color she's looking to try next. Scroll through for all the revelations!

Credit: Camila Mendes/Instagram

On How One Hair Gripe Lead To Her Biggest Hair Regret

While Mendes has the whole hair routine down pat now, the Riverdale star admits she's endured some hair troubles. "I've always struggled with having frizzy hair and it doesn't really cooperate the way I want it to,"she says. "I spent a lot of my adolescence in Miami where it was super humid and my hair would get super frizzy and my waves weren't really consistent or pretty," she adds. "I used to get keratin in my hair because I hated my natural waves. Now I regret it because my hair is really straight in some areas and I just wish I never did that," she tells Stylish. "I think if I kept my natural texture, I would appreciate my hair so much more," she adds. As for what she's doing now to fix it? "I'm letting it grow out because I want it to be fully natural!” 

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Her Pick For Her Game Changer Product

"I think the best way to embrace your natural hair is by using products that give you moisture," she dishes. What she swears by? "I use John Frieda's Frizz Ease serum to lock my style in and get my flyways down. It's especially good for when you're using hot tools and you see more frizz than usual," Mendes says. "I try to do as little as possible with my hair now and once you find the right products, you don't really have to do much."

Credit: Camila Mendes/Instagram

How Her Hair Factors Into Her Career

"I use my hair as a tool for portraying characters," the actress explains. "When I'm auditioning for a role, when I'm putting myself on tape for something, I always consider what the hairstyle is going to be because it changes the way people perceive me," she tells Stylish. "Since I'm already playing a very iconic role, I have to work twice as hard to get people to see me in a different way and I think changing my hair makes such a difference," she adds. "If I want to play a role that's for a girl who's more shy or reserved, I'll put my hair back to make myself look a little bit more innocent and young. And if I want to play someone who's very confident, bold or wild, I'll experiment with more texture, messiness and volume." 

Credit: Camila Mendes/Instagram

Why Having a Signature Style Matters to Her

While Mendes gets to switch her style up a bunch with her job, she says her go-to look is a middle part and natural waves. "Because I get my hair styled in so many different ways, when I get the chance to be natural and just me as a person and not an actress, I like to have a stable, consistent look that reminds me that I'm me," she explains. "I feel most myself when my hair is like that and I like to shake it when I'm dancing, so I can put my fingers through it and play with it —  it's like a prop for me!," she exclaims. 

Credit: Camila Mendes/Instagram

Her Bad Hair Day Coping Mechanisms

Let's face it, it happens to everyone. When Mendes' hair isn't working with her, she says putting it up in a ponytail is the move. "Either my hair is down or I'll put it in a ponytail and I only put it up in a ponytail when I'm not feeling it that day," she explains. "Sometimes I'll put on a hat and recently I've been wearing a hat my mom left behind when she visited me with a dog on it. I used to wear a Yankees hat, but then I realized I don't even watch baseball, so I felt like a fraud," she confesses.

Credit: Rachel Bilson/Instagram

Her Celebrity Hair Crush

"I made my hair ombre when I was a teen right before I went off to college," Mendes dishes. "It wasn't done right and it looked really bad, so I didn't keep it for too long," she explains. Her next hair mission? "I want to get ombre done and I want to get it done right. I think Rachel Bilson had beautiful ombre that was so sun kissed and natural," Mendes reveals. "Rachel was a big inspiration for me growing up with her style and whole aesthetic, so I think once I'm done with Riverdale and I get the chance to change my hair that might be the first thing I do."