Leave it to Lauren Conrad to practically break the internet by unexpectedly launching a clean beauty line on an average Wednesday. The 34-year-old’s cosmetics line has apparently been in the works for years — and now it’s finally available for all!
The business mogul took to her Instagram feed on Wednesday, August 12, to share the news with her 6 million followers that it’s already available. Obviously, fans went crazy, especially since many of them have been waiting for this ever since she published Lauren Conrad Beauty in 2012.
“I’m thrilled to finally share Lauren Conrad Beauty!” said the fashion designer in a statement. “We’ve been working for years to create a line that’s clean, environmentally friendly, ethically sourced and vegan — and all available at accessible price points without sacrificing quality.” Oh, and naturally, the product packaging is pale pink and oh-so-chic.
So far, the collection is made up of five uncomplicated products, ranging from $18 for hydrating lip gloss to $26 for multipurpose liquid highlighter. The line is free of parabens, phthalates and preservatives and it prioritizes sustainability. Shoppers can learn more about the easy recycling process for each product on the Lauren Conrad Beauty website.
Conrad told Cosmopolitan that the line’s going to “expand quite a bit,” which means you shouldn’t blow all of your money this time around. “We’re actually going to include skincare in the line as we continue to grow,” she told the outlet. “We’ll be launching a cleanser, a toner mist, and a vitamin C oil, which I really love. I’ve had melasma for years, so I have a lot of discoloration on my face. Anything that brightens, I’m really excited about.”
In the rare case that you haven’t done so already, keep scrolling to check out the entire collection!
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