Justin Bieber and Taylor Swift Fragrances Blamed for Weak Sales at Elizabeth Arden
In a press release from Elizabeth Arden, Inc. on Tuesday, Aug. 19, the beauty company announced a loss of nearly $150 million for the fiscal year ending on June 30 — and pointed the finger at two pop stars.
The company blamed Justin Bieber's and Taylor Swift's scents for lackluster sales during the fiscal year, down 13.4 percent from 2013. "The decline in sales of celebrity fragrances, particularly Justin Bieber and Taylor Swift fragrances, was steeper than anticipated," the company said.
Swift launched her first perfume, Wonderstruck, in 2011, and followed it up with Wonderstruck Enchanted in 2012. Bieber has introduced three scents, Girlfriend, Someday, and The Key, since 2011.
While the company also produces scents for celebs including Britney Spears, Jennifer Aniston and Mariah Carey, only the Biebs and Swift were called out in the press release.
Coincidentally, on the same day the sales were announced, Swift released the first single from her upcoming 1989 album, "Shake It Off."