Demi Lovatos style is all her own!

Skechers just tapped the 22-year-old pop star — known for her edgy fashion and ever-changing hairstyles — as the face of its Holiday 2014 campaign. 

"Everyone is unique and Skechers embodies that," the singer said of the new partnership.

In the decorative campaign, a cheerful Lovato lounges in a baseball T-shirt, a dark pair of ripped denim jeans, and the comfortable Skechers sneakers she “wears all the time.”

In another shot, the “Really Don’t Care” singer models in front of a pink floral background, styling her favorite kicks with a leather biker vest, blue leggings, and a matching T-shirt.


“When I’m on stage it is probably edgy heels or boots and a leather jacket – as fun and crazy as I feel at that moment," she says. "And when I am not on stage, chances are I am comfortable in a T-shirt and my Skechers.”

Watch the behind-the-scenes clip above!

What’s your favorite look from the campaign? Tweet us at @UsWeekly using the hashtag #stylebyUs!