Lauren Conrad Launches a Beauty Site!

Celebrity Style Apr. 19, 2011 AT 5:17PM
Lauren Conrad Launches a Beauty Site! Credit: Jordan Strauss/WireImage.com

Not only is Lauren Conrad Allure magazine's current cover model (as well as guest editor for the publication's Facebook page), but the starlet just announced the launch of her brand-new beauty website, TheBeautyDepartment.com, which is a collaboration with her hairstylist and makeup artist.

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The 25-year-old is well on her way to becoming quite the style mogul: She has two clothing lines LC Lauren Conrad, which is sold at Kohl's, and Paper Crown, which began rolling out to buyers this February, plus she's worked with the cosmetic brand mark and has a three-book contract and the New York Times-bestseller stamp of approval. Do any Google search and you'll see countless articles turn up about her signature look: black winged eyeliner, flowing tresses and a California-chic wardrobe. And since the star released her own book Lauren Conrad Style last fall, she, along with beauty entourage Kristen Ess and Amy Nadine, will have plenty of material to work with.

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After the news broke this February about her documentary-style show getting the boot, it's nice to see that Conrad has taken her expertise to a different medium. You know what they say -- when life hands you lemons, make some lemonade!

No word if Whitney Port will guest blog on maintaining her new red hair hue or if Lo Bosworth will spill the secret behind her always fresh-faced makeup look.

Tell Us: Will you be checking out LC's new beauty site?

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