Sex Tape Bombs at the Box Office After Cameron Diaz, Jason Segel Press Blitz

Entertainment Jul. 21, 2014 AT 2:10PM
Cameron Diaz and Jason Segel in Sex Tape Cameron Diaz and Jason Segel star in Sex Tape, which posted dismal box office numbers. Credit: Claire Folger/Columbia Pictures

Not sexy enough? Cameron Diaz and Jason Segel's Sex Tape hit theaters this weekend, but the steamy previews, inescapable press, and star-studded cast appearances were all not enough to bring audiences to the theater. 

The raunchy comedy made its debut in the disappointing No. 4 spot on the weekend box office chart. Playing in 3,062 theaters, Sex Tape brought in just $15 million stateside. 

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It was beat out by Disney's Planes: Fire & Rescue at No. 3 with $18 million, The Purge: Anarchy at No. 2 with $28.37 million, and Dawn of the Planet of the Apes, spending its second week at No. 1 with $36 million. 

The haul is unfortunate for Sex Tape, which sent Diaz, 41, and Segel, 34, on an international media blitz that had them touting their story of a married couple whose sex tape gets shared with all of their friends and family on copious platforms worldwide. 

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With an estimated budget of $40 million, Sex Tape needs to see greater success at the international box office. 

"We made a sweet, funny romantic comedy with stars that we love, but the title is a little confusing to some folks," Sony distribution chief Rory Bruer said, according to The Hollywood Reporter. "There's definitely a sweetness to it, and we hope we end up being around for a long while. We also have a strong opportunity overseas."

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The title wasn't the only problem with the flick. Audiences who saw Sex Tape gave it an overall CinemaScore of C+, tied only with Melissa McCarthy's Tammy for the lowest score of current movies. The critical reviews were just as dismal, as the Philadelphia Inquirer's Steven Rea noted, "The folks behind Sex Tape did their homework. They just forgot the laughs." 

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