Goop news! Gwyneth Paltrow's lifestyle brand, Goop, is launching Goop Label, their first foray into apparel, available September 12 on goop.com. The four-piece collection, aptly named the September Edition, will range in price from $195 to $695 and include a culotte suit, a versatile blouse and tote.
"I wanted to create product that is incredibly high quality and delivered at a great value — I think there's a huge white space in the market for luxurious ready-to-wear at a direct-to-consumer price," Paltrow, founder and chief creative officer of Goop, said in a statement. "It was very important to me to make the clothes in the same way that all of my favorite designer clothing is made, which is in Italy, with beautifully loomed fabrics, incredible tailoring, and incredible attention to detail, but to be able to deliver those pieces at a third of the price."
Scroll through to see every look from the capsule below!