Becoming Household Names
In 2012, television producer Katie Neff, who had seen Joanna’s design blog, approached the working mom about shooting a reality TV show, Joanna explained in The Magnolia Story. When Joanna shared the news with Chip, he assured her the call was a scam. Luckily, the interior design guru followed her gut and returned the producer’s call. A year later, the Fixer Upper pilot aired on HGTV.
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