Beauty Trend Watch: Good Guy Hygiene

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 Jamie McCarthy/

I just got back from the Sundance Film Festival — super-fun and amazing star sightings (um, hello Jon Gosselin!) abounded. But the best party I hit was to celebrate a hilarious –though slightly irreverent –viral video by the men’s grooming brand Axe, showcasing their man-loofah (a moofah?) called the Detailer and good guy grooming below the belt. Check it out at, and tell me what you think!

The bash was hosted by gorge Khloe Kardashian, who (by the way) looked spectacularly slim. When I asked her if her hubs, Lamar Odom, could learn a thing or two from the video, she told me that he always keeps it clean!

Khloe looked so smoldering with smokey eyes and that sexy Victoria’s Secret model mane!

Get the Axe Detailer!
Axe Phoenix Shower Gel with Detailer, $5

Dove Heat Defense Therapy Protect & Shine Mist, $4.50

The Balm Lip Plumper in Cocoa my Coconut, $15

Clinique Quick Liner for Eyes in Black/Brown, $14.50

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