"Thank you guys for your support every step of the way in the @preserve_us adventure," Lively, 28, wrote, alongside a snap from one of her photo shoots. "I couldn't be more grateful!!"
Thank you guys for your support every step of the way in the @preserve_us adventure. I couldn't be more grateful!! One day I'll stop wearing so many hats ….but …I'll probably be dead by then, so… ?????????????????? I'm just doin' what mama taught me 😉 She's my idol. Who's yours? ???? ????????????#WhyIsThereNoEmojiForSpiceGirlsGirlPowerFingers ?!!!
The accompanying picture shows Lively carrying a picnic basket in an outdoor wooded area. The Gossip Girl alum is dressed in plaid, jeans, and boots, and has three hats atop her head. "One day I'll stop wearing so many hats," Lively continued in her Instagram message. "….but …I'll probably be dead by then, so… I'm just doin' what mama taught me 😉 She's my idol. Who's yours? …#WhyIsThereNoEmojiForSpiceGirlsGirlPowerFingers ?!!!"
Lively, who is married to Ryan Reynolds, announced that she was shutting down Preserve after introducing the brand only a year ago. She was one of many stars who've joined the lifestyle business in recent years, including Jessica Alba (The Honest Company), Gwyneth Paltrow (Goop), and newcomer Reese Witherspoon (Draper James). Lively had big hopes for the brand, but admitted her vision hadn't exactly panned out as planned.
"We launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way," she told Vogue on Wednesday.
"And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’ It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead—how do you catch up?"
The Age of Adaline actress is already developing her next project, though. "I have that plan. And I’m so excited about it," Lively gushed to Vogue. "And that’s what gave me the courage to do this, to say, ‘You know what, I’m going to give myself one more shot at this, and I really have to do it as well as I can do it this time.’ And that is the only thing that will impact people. And that’s what I’m doing. And I’m totally terrified out of my mind!"
Lively anticipated some backlash from the haters. "[The news will] blow up and I'll look like a jerk and everyone will be really horrible," she told Vogue. "And then the new news will come out and I'll look like a hero and everyone will be really nice, and then the new site will come out and half will be nice and half will be mean again. I mean, champagne problems—thank God these are the things I get to complain about."
Watch her discuss Preserve's mission with Martha Stewart above!
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