They’re on a quest to defeat this fan video! Video game developer Electronic Arts has requested the removal of Trump Effect, a fan-made Donald Trump propaganda clip inspired by its popular end-of-the-world game Mass Effect 2. The ad uses Martin Sheen’s voice-over and music from the game's trailer, which EA calls “unauthorized use” of their intellectual property.
The parody replaces the video game animations with footage of the presidential race and other world events. It also swaps press quotes about Mass Effect 2 with pro-Trump quotes. The Republican front-runner tweeted the Trump Effect video on Monday, April 4, and reportedly wrote, “MAKE AMERICA GREAT AGAIN!” in the now-deleted post, according to Game Informer.
“We are at war. Nobody wants to admit it but humanity is under attack,” Sheen narrates in the voice of the Illusive Man character over clips of soldiers, violence and protests. "One very specific man might be all that stands between humanity and the greatest threat of our brief existence,” he says. That’s when Ivanka Trump pops up and says, “And that man is my father.”
"We need a leader, and surround them with the brightest, the toughest, the deadliest allies we can find,” the Sheen voice continues as clips of conservative politicians such as Ben Carson and Chris Christie appear.
Although the clip at first glance seems to be very pro-Trump, some superfans of the Mass Effect series pointed out that the video actually positions Trump as one of the game’s villains.
Either way, EA still advocated for the video’s removal. “We do not support our assets being used in political campaigns,” representatives told Game Informer.
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