Serving shade with a slice of pie! Martha Stewart continued her ongoing feud with Gwyneth Paltrow in the November 2014 issue of Martha Stewart Living by cheekily using the Goop founder’s “conscious uncoupling” expression in an otherwise tasty spread.
Stewart, 73, used her popular magazine to not-so-subtly diss Paltrow in an (ironically!) sweet spread called “Conscious Coupling.” The story includes scrumptious suggestions for which pie-filling flavors to combine this Thanksgiving season, from pumpkin cheesecake to chocolate mousse pie.
The introduction to the photo spread also shades Paltrow as it includes references to marriage in general. “Every Thanksgiving table should be blessed with the presence of a long-married pair who bring out the best in each other, are completely enamored despite their differences, and leave every other guest thinking, I’ll have what they’re having. Our holiday pies honor such so there’s a pleasant mix of textures and flavors in every bite. No matter how you slice partnerships, each spotlighting the perfect marriage of crust and filling these six irresistible desserts, there is a whole lot to love.”
Paltrow, 42, and her husband of 10 years Chris Martin announced their split this past March in a Goop newsletter titled, “Conscious Uncoupling.” (The term has since become a widely used nomenclature in the English language.) Though separated, the estranged spouses remain amicable to date.
However, the same cannot be said for Stewart and Paltrow. In fall 2013, Stewart appeared on Bloomberg TV, where she questioned whether the Oscar-winning actress had any cred in the lifestyle department. “I haven’t eaten at Gwyneth’s house, and I’ve never seen how she lives. But if she is authentic, all the better. I mean, I certainly hope she is,” Stewart said. “She really wants to be part of the lifestyle business… She’s a charming, pretty person who has a feeling for lifestyle. She wants to be a lifestyle arbiter. Fine. Good. I think I started this whole category of lifestyle.”
Stewart followed up with a more aggressive statement last month about her rival. “She just needs to be quiet. She’s a movie star,” Stewart said in an interview with Net-a-Porter‘s magazine. “If she were confident in her acting, she wouldn’t be trying to be Martha Stewart.”
As Goop’s rep confirmed to Us Weekly last Monday, Oct. 6, Paltrow’s lifestyle company has hired a new CEO, Lisa Gersh, who was previously CEO at Martha Stewart Living. The actress also addressed Stewart’s criticism last week at the Most Powerful Women Summit in Laguna Niguel, Calif. “No one has ever said anything bad about me before, so I’m shocked and devastated,” Paltrow said sarcastically. “I’ll try to recover.”
Paltrow added a positive spin to her feud with the lifestyle guru. “If I’m really honest, I’m so psyched that she sees us as competition. I’m so psyched. I really am,” she said. “At this point in my life I don’t take it personally.”
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