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Justin Timberlake threw on a full lime costume to portray Rick "Sour" Vane in his bizarre new ad for Sauza tequila -- see how he compares to Jim Carrey's character from The Mask!
It's lime time! Justin Timberlake took his Cinco de Mayo celebration to a whole new (and super sour!) level with the release of his ad for Sauza 901 on Monday, May 4.
In the 3-minute clip, Jessica Biel's husband dons a full-on martian green lime costume to portray Rick "Sour" Vane, a bathrobe-clad fruit with an illustrious party past. The singer, however, reminded Us Weekly of a certain '90s classic: The Mask, starring Jim Carrey as the crazy green-faced man.
In the strange commercial, the once-popular drink ingredient — along with maraschino cherries, oranges, and olives — has lost its appeal due to the emergence of Timberlake's tequila brand Sauza 901. "It was like you couldn't drink tequila without one of us,” the lime-headed superstar recalls in the mockumentary-style video. "It was like everything was in slow motion. Literally, we were rock stars."
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The ad — styled after Martin Scorsese's Goodfellas and Wolf of Wall Street — shows the limes at the height of their fame, and the bleak realities of life after their fall. "That was the beginning of the end," a sad-faced Timberlake says in the final moments of his bizarre commercial.
Following its release, the dad to newborn tot Silas issued an "apology" for the "Smoothness of Sauza 901 Tequila."
Everyone from rocker Travis Barker to brand spokeswoman Rihanna have jumped on the Vita Coco bandwagon. Each pouch has 15 times the electrolytes found in sports drinks and more potassium than two bananas.
