“Madness” is Target on Black Friday! A video of a Target manager giving a rousing and inspiring speech to his employees on the eve of Black Friday has gone viral.
The speech, posted to YouTube last week, has more than 400,000 plays. In it, the manager — only identified as Scot in the accompanying caption — stands atop a checkout counter in his trademark red target shirt and khakis.
“People of Target!” he bellows with his arms lifted. “Brothers, sisters, hear me now! They’re standing out there. Any moment now, those doors will be breached. Whatever comes through those gates, you will stand your ground with a smile on your face!”
He then describes the types of customers employees should expect to greet. “They come here with bargains in their heads, and fire in their eyes!” he says. “And we shall give those bargains to them! We will show them that we are not just the best store in this neighborhood, but the best store anywhere. Because we are more than just a store.”
The tone turns to utter sentiment. “This is a team. This is family,” he says as he crescendos to the trademark line made by Gerard Butler‘s Spartan King Leonidas character in 2006 action flick 300. “This. Is. Target!” the manager roars, as his employees cheer below. “Let ’em in!”
Watch the latest viral Target employee above!