Tom Brady doesn’t want to share a Coke, nor does he think Frosted Flakes are great. The Super Bowl champ expressed his rather strong sentiments about the brands during his weekly talk on Boston’s local sports radio station WEEI this past Monday, Oct. 12 — and now he’s dealing with some backlash.
“I think we’ve been lied to by a lot of food companies over the years, by a lot of beverage companies over the years,” the New England Patriots quarterback, 38, told the Dennis & Callahan Morning Show. “But we still [believe] it. That’s just America, and that’s what we’ve been conditioned… We believe that Frosted Flakes is a food… of course they taste very good. And of course all those companies make lots of money selling those things. They have lots of money to advertise… That’s the education that we get. That’s what we get brainwashed to believe, that all these things are just normal food groups, and this is what you should eat.”
Brady’s grievances against brands weren’t limited to Tony the Tiger’s beloved cereal. Gisele Bundchen’s husband also lashed out against Coca-Cola, which owns not only the bubbly soda, but other bottling brands including Dasani and Glaceau — the latter of which Brady once represented as a paid spokesperson for its Smartwater brand.
“I disagree with a lot of things that people tell you to do,” the dad of three told the radio show. “You’ll probably go out and drink Coca-Cola and think, ‘Oh yeah, that’s no problem.’ Why? Because they pay lots of money for advertisements to think that you should drink Coca-Cola for a living? No, I totally disagree with that. And when people do that, I think that’s quackery. And the fact that they can sell that to kids? I mean, that’s poison for kids. But they keep doing it.”
Brady’s comments were made in defense of his business partner and nutritionist Alex Guerrero, who was ripped apart for his past run-ins with the FDA in a new Boston magazine article.
Meanwhile, Coca-Cola and Kellogg Co. both issued a rebuttal to Brady’s remarks.
“Cereal is a delicious and nutritious breakfast,” Kellogg’s spokesperson Kris Charles told Us Weekly in a statement. “Numerous studies show that a cereal breakfast is associated with lower BMIs (body mass index) in both children and adults. As a matter of fact, a serving of Frosted Flakes with skim milk has just 150 calories and delivers valuable nutrients including calcium, B vitamins, and iron.”
Coca-Cola also made a similar statement defending its array of products. “All of our beverages are safe and can be enjoyed as part of a balanced lifestyle,” the conglomerate claimed. “We offer more than 200 low- and no-calorie beverages in the U.S. and Canada and a wide variety of smaller portion sizes of our regular drinks. As a responsible beverage company and marketer, we prominently provide calorie and sugar information for our beverages so people can choose what makes sense for them and their families.”