Why Did Justin Bieber Write ‘Save Her’ on His Hand? — See the Pic

Reggie Benjamin Justin Bieber
Director Reggie Benjamin and Justin Bieber 

Saved by the Biebs! After filmmaker Reggie Benjamin related the human-trafficking horrors depicted in his documentary Mission Save Her to Justin Bieber in January, “he said, ‘Really? This happens? What can I do to help?’” Benjamin tells Us.

Bieber, 22, scoured the Montage Beverly Hills for a pen to write “save her” on his hand for a promo pic. Adds Benjamin, who is also the star of the upcoming feature film Bollycops: “He said we could attach his name to the project!”

To raise awareness for Mission Save Her, Benjamin released a song in January 2015 appropriately titled “Save Her.” The track features his childhood friends and famous singers such as Eric Benet, Brian McKnight, Brenda Russell, Matt Goss and Faith Evans.

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Bieber’s purposeful moment came right before he suddenly canceled meet-and-greets with fans in March, writing on Instagram, “Want to make people smile and happy but not at my expense and I always leave feeling mentally and emotionally exhausted to the point of depression. … The pressure of meeting people’s expectations of what I’m supposed to be is so much for me to handle and a lot on my shoulders.”

Reggie Benjamin Matt Goss Brenda Russell Eric Benet Brian McKnight

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On May 10, the Cold Water singer took things a step further when he issued a no-photo policy with fans because “it has gotten to the point that people won’t even say hi to me or recognize me as a human,” he wrote on Instagram. “I feel like a zoo animal, and I wanna be able to keep my sanity.”

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