Waffle House may help predict the severity of hurricanes, and now Denny’s is hoping it can be a resource for people after a natural disaster strikes.
The chain restaurant unveiled an all-new, completely customized Mobile Relief Diner, which is basically a 53-foot traveling kitchen, that will visit areas impacted by natural disasters to serve free, freshly-cooked pancake breakfasts during a time of critical need. For its first assignment, the new vehicle, which was revealed on Wednesday, September 19, will assist those affected by Hurricane Florence.
The massive truck is now headed to the Carolinas following a recent test run in Northern California, where the mobile kitchen helped several communities affected by the record-breaking wildfires.
“At Denny’s, our brand purpose is rooted in the fact that we love to feed people – and have ever since our company was founded in 1953,” said John Dillon, chief marketing officer for Denny’s, in a press release shared with Us Weekly. “While we deliver on that brand purpose every day inside of our restaurants, the Mobile Relief Diner allows us do what we do best by going out into local communities to offer a hot and comforting meal during a time when they could really use it the most.”
Speaking specifically about Florence, Dillon added, “And knowing the devastation that Hurricane Florence has created and will continue to create in the southeast, it is very important for us to deploy the Mobile Relief Diner straight into those communities to help the displaced as they work to get back on their feet.”
The home of the Grand Slam rolled out a previous version of the Mobile Relief Diner in 2017, which served as a temporary and immediate solution to help in the aftermath of Hurricanes Harvey and Irma in Houston and South Florida, respectively, but this permanent version, which can be tracked on Twitter, will allow Denny’s to “help as many people as we can,” continues Dillon.
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