Kourtney Kardashian is doing her part to help the environment. The reality star declared via Instagram Stories on Monday, February 11, that plastic water bottles are no longer welcome in her California home.
“No more plastic water bottles allowed in my house,” the eldest Kardashian-Jenner sibling, 39, wrote alongside a photo of two paper cartons filled with H2O. The Keeping Up With the Kardashians star also tagged “@just” in her post, the company behind the environmentally friendly water she was showing off.
As it turns out, Just is the ethically sourced beverage company cofounded by Will Smith’s son, Jaden, in 2012. Instead of using plastic bottles, which can take years to decompose and can release harmful chemicals into the surrounding soil, the “green” brand distributes its water in cartons that are made mostly from paper. According to the company, even the cap is made from sugarcane, meaning the bottle is 100 percent recyclable while being reusable, as well.
Given the company’s pedigree, it’s no surprise that Jaden’s dad, Will, is a fan too. In January he even posted an Instagram video of him and Jaden tossing a Just carton back and forth. “Just Playin’ Catch wit’ my Kid!” the Suicide Squad star cleverly captioned the clip.
Kardashian’s snap featured a serving of Just’s spring water and a carton of infused lemon water. The celeb-backed entity also sells infused tangerine and infused apple-cinnamon water.
Though the mother of three has long been outspoken about her own personal health and wellness, she has recently spoken out about the ways in which certain products are harmful to the planet, so the move to more eco-conscious water isn’t exactly a shock.
In April 2018, Kardashian even testified at a briefing for Senate staffers with the Environmental Working Group, which is backing a piece of legislation sponsored by Dianne Feinstein of California. The goal was to give the Food and Drug Administration more power to regulate ingredients used in cosmetics and personal products.
“When it comes to products I use on my kids, I don’t play around,” said Kardashian at the time. She is the mother of Mason, 9, Penelope, 6, and Reign, 4, with ex Scott Disick. “Everyone should have the right to healthy products and personal care, and that’s why I wanted to come and make this a bigger deal.”